News and Intelligence for the Multichannel Merchant

July 24, 2014

By Tim Parry

An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.

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By Tim Parry

Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits. So what did they find out?

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By Tim Parry

Every brand needs converts: people who make the transition from browsers to buyers. In ecommerce, conversion is also a key metric by which to analyze your store’s performance. If your marketing strategy is working you’ll have plenty of traffic, but what percentage of those visitors make a purchase—the conversion rate—is the true measure of success. […]

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By Tim Parry

Back-to-school shoppers are taking advantage of all the options offered to them in today’s omnichannel environment, and toggling between channels and devices to facilitate different parts of the shopping experience.

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By MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here's a look at what others

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The Retailer’s Mobile Strategy Guide

Forrester Wave Lead-To-Revenue Management Platform Vendors 2014

The Streamlined SKU: Using Analytics for Product Introductions

Global Customer Experiences Trends and Best Practices

How to Achieve a Seamless Marketing Execution

Forrester Report: Benchmark B2B Social Marketing Efforts

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