| MCM TUESDAY
News and Intelligence for the Multichannel Merchant August 12, 2014 |
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| Why Geofencing Is a Bust, and How to Drive Real Value from it
By Steve Wellen With a steady 10-year barrage of new social media platforms offering another, and another, and another way to engage with consumers, we’re shrugging our shoulders and throwing geofencing on top of an ever-growing pile of channels. How great brands are breaking the cycle. |
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| B2B Sees Faster Online Sales Growth than B2C
By Daniela Forte B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon's 2014 Multichannel Trend Report. |
| Amazon to Open 15 Sortation Centers in 2014
By Mike O'Brien Amazon's plans for new sortation centers are part of its larger goals of getting close to the customer, Sunday delivery and competing with major carriers. |
| Google Teams Up with Barnes & Noble for Same-day Delivery
By Mike O'Brien Aiming for Amazon, Google adds Barnes & Noble to its Google Shopping Express same-day delivery program in Manhattan, San Francisco, West Los Angeles. |
| Mobile Website vs Native App: Which is Better for Merchants?
By Satya Ganni While many major retailers have rolled out both apps and mobile optimized sites, small and mid-sized merchants, particularly those with limited resources, need to more carefully weigh their options. We’ve outlined the most important differences between mobile websites and native apps. |
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