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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

June 18 , 2013

MCM Tuesday
 
The Secret Fix for Mobile App Customer Retention
Cyber Weekend Customers Come Ready to Buy
More Merchants Making Ecommerce Video a Must
7 Ways to Provide Exceptional Customer Service
B2B Lags Behinds B2C in Online Customer Satisfaction
New Google+ Dashboard Enhances Online Presence for Businesses

The Secret Fix for Mobile App Customer Retention

By Bob Moul

The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.

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Cyber Weekend Customers Come Ready to Buy

By Tim Parry

Even if you don’t sell products geared toward the Black Friday-Cyber Monday crowd, you need to have your ecommerce site in top shape ahead of the holiday rush. In this video taken at IRCE 2013, Ian MacDonald of Party Supplies Delivered tells Tim Parry of Multichannel Merchant at IRCE 2013. MacDonald says his site does not [...]

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More Merchants Making Ecommerce Video a Must

By Tim Parry

Nearly 40% (39.8%) of merchants say they plan to add product videos to their ecommerce sites in 2013, according to findings from Multichannel Merchant's MCM Outlook 2013 report on ecommerce. Click through for more findings, and to download the complimentary report.

FULL ARTICLE

7 Ways to Provide Exceptional Customer Service

By Daniela Forte

Customer service is critical between retailers and customers. The rise of social media is sending the message that ecommerce companies need to understand and embrace these new social customers in a timely and personal manner, according to this infographic by Sales Force Desk.

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B2B Lags Behinds B2C in Online Customer Satisfaction

By Daniela Forte

Today, ForeSee released its annual Business-to-Business (B2B) Benchmark that reports on customer satisfaction trends and allows B2B companies…

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New Google+ Dashboard Enhances Online Presence for Businesses

By Daniela Forte

Google announced Google+ dashboard this week which will make it easier for users to “manage your online presence,” according to a recent blog post by Google’s Pavni Diwanji. Businesses will now be able to connect to their customers in meaningful ways.

FULL ARTICLE

Related Whitepapers

Improve Conversions on Your Webstore from Paid Search and Comparison Shopping Traffic

eBook: eCommerce 201: 5 Strategies & 15 Best Practices You Need to KNow to Grow Your Revenue

7 Reasons to Consider Responsive Design for Your Company's Next Generation Website

Social Selling in B2B Sales

Sales Enablement: The Missing Piece

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