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week of 1/3/22 |
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From ongoing supply chain and port woes tying up production, distribution and fulfillment worldwide to an encouraging bounce on holiday sales, 2021 was an up-and-down affair in retail and ecommerce, but deep-pocket investors saw all kinds of potential as billions poured in and unicorns proliferated.
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There was good news at the bottom of all those seasonal carts, both physical and digital, as holiday retail sales jumped a healthy 8.5% vs. 2020, while ecommerce sales gained 11% off a monster year, according to data from MasterCard SpendingPulse. Ecommerce represented 21% of sales, up from 20.6% in 2020 and 14.6% in 2019.
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Whether a consumer goes from product awareness to shopping cart in 10 minutes or 10 months, the psychological journey is the same. Once brands and retailers take the time to understand buying intent at each stage of the customer journey, they can structure better strategies for product and business.
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Optoro, provider of returns services for retail and ecommerce, has raised $25 million in a funding round led by Zebra Technologies, whose handheld scanning devices run Optoro software for processing returns in store and in warehouses, giving Optoro access to Zebra’s large customer base (photo credit: The Wilson Post)
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| See open jobs for ecommerce, marketing, and fulfillment operations |
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