week of 11/23/20 Dustup Between California Tax Authority and FBA Sellers, Explained The Online Merchants Guild is suing California's taxing authority for holding Fulfillment by Amazon (FBA) sellers liable for back sales tax. The issue: Is inventory stored in California by Amazon, which in many cases the individual sellers many not even be aware of, taxable? Scott Peterson of Avalar helps us unpack the issue. 5 Video Ad Tactics to Make Your Brand a Holiday Standout The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season. Ahold Delhaize Acquires Majority Stake in FreshDirect Dutch supermarket company Ahold Delhaize, owner of Giant and Stop & Shop, has acquired a majority stake in Bronx, NY-based delivery provider FreshDirect, giving it a leg up on ecommerce fulfillment as e-grocery is exploding amid the pandemic. Centerbridge Partners is also acquiring a 20% stake in FreshDirect. ShipMatrix Service Aims to Address Carrier Capacity Gap ShipMatrix, a provider of software and services for parcel shippers, has created a new offering that aims to address the massive problem of a shortfall in major carrier capacity this holiday season by making it more attractive for shippers to use the U.S. Postal Service for lightweight items. How America’s Shopping Malls Can Thrive As Ecommerce Grows 5 Video Ad Tactics to Make Your Brand a Holiday Standout Pandemic Highlights Omnichannel Shortcomings Retail’s Next Chapter Requires a Digital Transformation See open jobs for ecommerce, marketing, and fulfillment operations View Jobs