It seems nearly all workers in retail had their job roles expanded in 2020 as the pandemic forced thousands of stores to close even more rapidly as ecommerce exploded, creating demand in new areas as the industry drastically reset, a new survey found. Despite a difficult year, there was a good deal of optimism about 2021.
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Personalization on ecommerce sites is everywhere, and research suggests it works. Still, we have by no means reached the limit of what personalization can do. As technology evolves and we learn how consumers respond to personalized experiences, new trends and capabilities will emerge. Here are 5 things to look for in 2021.
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