week of 3/22/21 Amazon Canning Early Reviewer Program Amazon announced it plans to cancel its Early Reviewer program as of April 25, and won’t be taking any new applications as of April 10, as it has found other programs more effective in generating customer reviews, upsetting sellers who had found success with it. Experts however saw Amazon Vine as a superior review generator. 4 Ways Ecommerce Brands Can Drive Engagement, Sales With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment. Amazon Logistics: Ready for Prime Time? Last week Amazon spent $131 billion for a 19.5% share in ATSG, which operates aircraft it leases. And many believe Amazon Logistics is looking to restart delivering non-Amazon volume from its shippers. So what is up with all this activity and investment? We talk with Kiri Masters of Bobsled Marketing about the pieces that are in place. Digital Gifting: Lessons Learned During the 2020 Holidays No matter the hurdles placed in front of them, many retailers and consumers are trying to create digital gifting experiences that enable people to create strong connections. It should not be an on/off switch to maximize holiday shopping opportunities but a strategic part of a retailer’s overall ecommerce strategy. Flowspace Raises $31M in New Funding Round Approaching Shipping Delays During the Pandemic Retail: Stickiness of Digital Shift Resets Priorities Nimble Robotics Takes In $50M, Adds AI Luminaries See open jobs for ecommerce, marketing, and fulfillment operations View Jobs