If you missed our May 25 webinar, "Automation as a Service: Flexing to Meet Ecommerce Demand," fear not! You can view it on demand here.

Multichannel Merchant
Hits of the Week

week of 7/18/22
More than a third of U.S. consumers said they plan to cut back on other spending in order to be able to shop for back-to-school items due to ongoing inflation concerns, according to the annual survey from Prosper Insights & Analytics commissioned by the National Retail Federation. More than half had started shopping as of early July.
Amazon once again claimed that the latest Prime Day event was the biggest ever, with 300 million items sold and importantly, more than $1.7 billion saved by shoppers, as some observers had said ahead of the fact that deals weren’t all that spectacular compared to everyday offerings.
Back-office is one of the most important functions of an ecommerce business. Accounting, finance, inventory, order fulfillment, shipping, vendor management and website updates contribute to building a strong back-office system. The back-office team handles these aspects, allowing the business to keep running smoothly.
Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.

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