Multichannel Merchant
Hits of the Week

week of 7/19/21
As the pandemic settled in, many were looking to escape urban environs and get back to the land. Letitia Webster, Tractor Supply’s SVP of ecommerce, omnichannel and MDM, and a keynote at Ecommerce Operations Summit (Aug. 17-18, Nashville) talks about how her team met this new demand and improved processes along the way.
Elevate Brands, one of a growing group of aggregators acquiring successful Amazon businesses and layering on economies of scale, has raised $250 million in new funding, bringing its 2021 hoard to $317 million as the category continues to superheat.
Seeing greater demand from customers for immediate fulfillment of ecommerce orders, Bath Bath & Beyond is expanding its same-day delivery to 700 stores covering nearly 16,000 ZIP codes, a near doubling, through a partnership with Roadie. The retailer is also allowing customers to pick up online orders curbside as early as 8 a.m.
Apple's launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.

Card-Linked Offers Work But Need Improvement

With Brand Loyalty, Emotion-Based Strategies Are the Future

NewStore Raises $45 Million in New Funding

How Best Buy Approaches Hiring and Staffing Challenges

 

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