What were a lot of people looking for as the pandemic swept through the country last year? A chance to get away from urban environs, and to get back to the land, even if it was just their own backyard. Tractor Supply Co. was there to meet this burgeoning need. This of course presented the company with a new set of challenges, as the sudden spike in ecommerce sales and demand for omnichannel tactics required swift action.
Letitia Webster, Tractor Supply’s SVP of ecommerce, omnichannel and Master Data Management, and one of our keynote speakers at Ecommerce Operations Summit 2021 (Aug. 17-18, Gaylord Opreyland Nashville) talks about how her team rose to the challenge and improved their processes along the way in an MCM CommerceChat podcast.