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Shopify: Optimizing Ecommerce SEO

| Hazel Raoult

Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.

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A Roadmap to Multichannel Success: The View from Two Brands

| MCM Staff

On Demand Webinar – In this Multichannel Merchant webinar, hear from Zach Silverman from The Warming Store and ActionHeat, as well as Cassidy Kelly-Thomas from SOKO. They’ll talk about the channel integration process at their respective companies and the results they’ve seen.

Google Launches Image Search Feature

| Daniela Forte

Google launched its “Style Ideas” image search in the Google app for Android and mobile web. See why this makes the shopping experience visual for customers when they shop products.

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Amazon Tests Product Listing Ads

| Daniela Forte

It looks like Amazon is following Google’s lead and is quietly testing product listing ads. See whether this is a win-win for both Amazon and Google and what it could mean in the future for other retailers.