Are there any instances where it’s not advisable to spend in search? Sure, if you’re a brand-new product with no organic ranking, and it’s going to cost you $10 per click to get to the first page of the keyword to sell a $4 product, you might be better off moving those dollars elsewhere. But spend wisely and don’t go entirely dark.
Each business must concentrate on certain marketing areas during various growth stages. However, the biggest mistake is being afraid to market. Amazon marketing is a system of accruing progress, and it can’t be profitable from the start. Here are some budgeting guidelines for each stage of your business development.
Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.
Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.
A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.