While retailers have typically focused on competition amongst each other, their true competitors online are Amazon and Google. See how Amazon and Googles moves are impacting other online businesses.
Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.
Walmart has begun testing drones in its distribution centers for scanning inventory, completing in an hour what it would take two associates a month to do. This seems a more practical and easier to achieve use of the technology than home delivery, and will aid the company in its ecommerce fulfillment battle with Amazon.
If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.
If you’re building your brand successfully, site traffic should be rising. It’s been estimated that up to 30% of ecommerce site visitors utilize site search. Here’s how to ensure your customers can search for and find exactly what they want.
Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.
Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.
SEO while only three short letters is an integral part of the product descriptions on your website. See how you can make your SEO work for you and your business and what mistakes you are making.
Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.
Don’t be surprised if Darth Vader, Boba Fett, Princess Lea or Yoda knock on your front door this Saturday. Data released by SLI Systems found site searches for Star Wars-related Halloween costumes far exceeded all others.