If you’re building your brand successfully, site traffic should be rising. It’s been estimated that up to 30% of ecommerce site visitors utilize site search. Here’s how to ensure your customers can search for and find exactly what they want.
Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.
Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.
Don’t be surprised if Darth Vader, Boba Fett, Princess Lea or Yoda knock on your front door this Saturday. Data released by SLI Systems found site searches for Star Wars-related Halloween costumes far exceeded all others.