singles day 2021

Singles Day Underwhelming for Alibaba, Slowest Growth Ever

| Mike O'Brien

Singles Day, really Singles Nearly Fortnight (to borrow a British term) running from Nov. 1-11, was hit by headwinds from an anemic economy, the pandemic, Chinese crackdowns and supply issues, increasing 8.5% to $84.54 billion for originator Alibaba, the lowest jump since its inception in 2009.

ecommerce technology

Is Automated Ecommerce Technology Sabotaging Your Business?

| Elaine Kwon

As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.

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Pattern Raises $225M, Sees Acceleration as Path to Success

| Mike O'Brien

Pattern, which helps brands expand and grow revenue on marketplaces and other channels, has raised $225 million, bringing its total valuation to over $2 billion as it sees its role as a market accelerator as a more logical path to success than the growing ranks of Amazon brand aggregators.

walmart marketplace logo

Walmart Marketplace: How Your Brand Can Win

| Nathan Rigby

A new marketplace creates opportunity, and you should develop a specific strategy for the Walmart marketplace. You should also measure the success of each campaign to determine what elements need optimization and the most effective ways to reach customers. Here are 3 ways to strategize for sales on Walmart.com.

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Amazon to Help Process Complaints on Defective 3P Products

| Mike O'Brien

Amazon is providing a new avenue for consumers who receive defective products sold by third parties that cause personal or property damage: Amazon itself will help facilitate the claim process, but the seller remains liable for any damages. Starting Sept. 1, Amazon’s policy calls for consumers to contact Amazon directly to file the claim.

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BigCommerce Acquires Feedonomics

| Mike O'Brien

BigCommerce added a significant piece to its arsenal by acquiring the assets of feed management tool provider Feedonomics for $145M as it does battle with Shopify to be a platform of choice for everything from SMB, mid-market and enterprises. Observers said it brings BigCommerce closer but Shopify is still in a runaway lead.

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Unybrands Raises $300M to Scale Amazon Brands Pursuit

| Mike O'Brien

Unybrands, a Miami-based aggregator of successful brands both on and off Amazon, has raised another $300 million to pursue its manifest destiny of acquiring 20 companies in 2021, building out its platform and doubling headcount to 50. Unybrands CEO Ulrich Kratz said the company is tracking ahead of its acquisition goal.

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The Critical Role of Ecommerce Marketplaces

| Jed Danbury

Those who only think of ecommerce marketplaces of major American and Chinese operators when they consider the global platform economy overlook opportunities this business model also offers SMBs. Merchants with complementary offerings can learn from the big players and serve their customers better together.