Facebook Shops Lets SMBs Sellers Create Free Ecommerce Storefronts

| Mike O'Brien

Facebook launched of Facebook Shops, a way for small businesses to set up free online storefronts that will stretch across Facebook and Instagram, and eventually across its Whatsapp and Facebook Messenger universe of users as well. It integrates with a number of major ecommerce platforms, excluding Adobe’s Magento.

Avoid These 4 Deadly Sins of Ecommerce Sellers During a Crisis

| Daniel Sugarman

While everyone might be caught between a rock and a hard place, the COVID-19 outbreak has proven there is definitely a wrong way to act during times of crisis. Here are several instances in which ecommerce sellers paid a hefty price for the decisions they made. Avoid resorting to these methods when your business is in crisis mode.

Amazon Adjusted Buy Box Algorithm, Rewarding Merchant Fulfilled Orders

| Mike O'Brien

Amazon has recently adjusted its “buy box” product search algorithm to favor items that can be fulfilled and delivered faster by sellers themselves over Prime eligible products offered through Fulfilled By Amazon, which are taking weeks vs. days, experts say. The change was noticed last week by sellers using Merchant Fulfilled Prime.

Amazon Competition, Data Privacy Top 2020 Ecommerce Priorities

| Douglas P. Clement

Competing with Amazon, addressing privacy issues linked to collection of data by third-party technologies and improving site speed to boost sales are top priorities identified in a new study from ecommerce platform provider Yottaa. The report suggests Prime-style free same-day shipping will become widespread among brands in 2020.

SHOP SAFE Act of 2020 Targets Counterfeit Ecommerce Products

| Douglas P. Clement

With a legislator raising the alarm that consumers’ “lives are at risk” due to dangerous counterfeit ecommerce products, a bipartisan group proposed the SHOP SAFE Act to crack down on ecommerce fakes. The GAO found that 20 of 47 items purchased from third-party sellers on popular consumer websites were counterfeit.

Report: Most Brands Seeing 4x ROI on Amazon Advertising

| Douglas P. Clement

With Amazon largely credited for the 115% spike in third quarter 2019 ecommerce ad spend, it’s no surprise that Feedvisor’s annual brand report shows 75% of brands selling on Amazon also advertise there. Feedvisor found 83% of brands advertising on Amazon saw a 4x return on ad spend, with half seeing 7x.

NYSE Owner’s eBay Acquisition Was On, Then Quickly Off

| Douglas P. Clement

The Intercontinental Exchange (ICE), owner of the New York Stock Exchange, announced plans to acquire eBay’s marketplace business in a deal estimated at $30 billion. Two days later, the potential deal was off. The reason for the reversal? Investors pushed back hard, apparently. Here’s how the back-and-forth broke down.