Amazon Takes Swipe at Etsy, Lures Small Business Sellers with Storefronts

| Daniela Forte

Amazon’s new Storefronts, a site that lets shoppers browse from a curated list of more than 1 million items sold by 20,000 small-to-medium-sized businesses in the U.S., bears a passing resemblance to leading artisan site and competitor Etsy. Here are the plans the marketplace giant has to promote its newest initiative.

Alibaba Group Founder, Chairman Jack Ma to Step Down in 2019

| Daniela Forte

Jack Ma, founder and chairman of Chinese ecommerce behemoth Alibaba Group Holding Ltd., announced he will step down in September 2019, to be succeeded by Alibaba Group CEO and chairman Daniel Zhang. Ma will continue as executive chairman during the transition period.

How to Select the Right Marketplace for Your Business

| Daniela Forte

Selecting the right online marketplace for your ecommerce business is a tough choice. Partnering with the right marketplace holds the greatest potential for success. But which one do you choose? In our latest MCM CommerceChat podcast, Dennis Worth, Vice President of Business Development for Seta Corp., discusses best practices in marketplace selection and how his business has benefited, and shares tips on how to make the marketplace adoption process go smoothly.

How to Increase Your Conversion Rate on Amazon

| Sergio Arboledas

Conversion rate is a vital metric for any ecommerce business, demonstrating how successful your marketing is and whether people are buying your products. This is especially critical on the hyper-competitive Amazon marketplace. Learn how you can increase your conversion rate through better SEO on Amazon.

Half of U.S. Consumers Visiting Amazon During Prime Day Experienced Issues

| Mike O'Brien

A survey by JDA Software found that more than half of U.S. consumers – 52% – ran into technical difficulties during Prime Day. Of that group, 27% either gave up without making a purchase or bought less than they had planned. Amazon is also facing allegations of raising prices on some products, with the FTC looking into it.

We Want You … to Attend The Marketplace Summit

| Daniela Forte

The Marketplace Summit is a one-day virtual event focused on helping merchant sellers get the most out of their online marketplace experience. Register today and join Multichannel Merchant and several ecommerce merchants as we discuss every aspect of creating a winning marketplace strategy.

Amazon Prime Day Sales Up 24% from Last Year

| Mike O'Brien

Amazon said Prime Day was another big winner, calling it the biggest shopping day in its history, with more than 100 million products purchased by Prime members during the 36-hour extravaganza that stretched from mid-afternoon on July 16 to the early morning hours of July 18 on the east coast.