We Want You … to Attend The Marketplace Summit

| Daniela Forte

The Marketplace Summit is a one-day virtual event focused on helping merchant sellers get the most out of their online marketplace experience. Register today and join Multichannel Merchant and several ecommerce merchants as we discuss every aspect of creating a winning marketplace strategy.

Amazon Prime Day Sales Up 24% from Last Year

| Mike O'Brien

Amazon said Prime Day was another big winner, calling it the biggest shopping day in its history, with more than 100 million products purchased by Prime members during the 36-hour extravaganza that stretched from mid-afternoon on July 16 to the early morning hours of July 18 on the east coast.

Merchants Looking to Strike Gold Inside, Outside Prime Day

| Mike O'Brien

As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.

Scoring Big with Chinese Shoppers on Ecommerce Holidays

| Franklin Chu

Global ecommerce holidays have become increasingly pervasive and lucrative, as ever-growing results prove. These insights from the 618 Festival will help U.S. merchants prepare for other upcoming ecommerce events, including China’s Singles Day, the biggest sales event in global retail.

4 Strategies for Sellers to Win Amazon Prime Day 2018

| Victor Rosenman

Sellers everywhere have been busy preparing for the high-traffic frenzy of Amazon Prime Day for most of Q2 — submitting Lightning Deals, optimizing their product listings with clear images and compelling copy, refining keywords, and analyzing their inventory position. Here are several best practices that will help carry the momentum through the summer.

Pinduoduo Files For $1 Billion IPO in the U.S.

| Daniela Forte

Shanghai-based ecommerce marketplace Pinduoduo, China’s third-largest after Alibaba and JD.com, is seeking to raise up to $1 billion in a U.S. IPO on an exchange to be named later, less than three years after its founding, See how the company differentiates itself from other Chinese marketplaces.

Ecommerce in Europe Grew 11% in 2017 to $624 Billion

| Mike O'Brien

As it has here, ecommerce in Europe is continuing to experience double-digit gains, increasing 11% in 2017 to $624 billion or 534 billion euros, with projected growth of 13% in 2018, according to a report from Ecommerce Europe. See how the spending broke down by region, and which marketplaces were most popular.