Marketplaces Archives - Page 2 of 54

Alibaba Group Founder, Chairman Jack Ma to Step Down in 2019

September 11, 2018 | Daniela Forte

Jack Ma, founder and chairman of Chinese ecommerce behemoth Alibaba Group Holding Ltd., announced he will step down in September 2019, to be succeeded by Alibaba Group CEO and chairman Daniel Zhang. Ma will continue as executive chairman during the transition period.

How to Select the Right Marketplace for Your Business

August 20, 2018 | Daniela Forte

Selecting the right online marketplace for your ecommerce business is a tough choice. Partnering with the right marketplace holds the greatest potential for success. But which one do you choose? In our latest MCM CommerceChat podcast, Dennis Worth, Vice President of Business Development for Seta Corp., discusses best practices in marketplace selection and how his business has benefited, and shares tips on how to make the marketplace adoption process go smoothly.

How to Increase Your Conversion Rate on Amazon

August 13, 2018 | Sergio Arboledas

Conversion rate is a vital metric for any ecommerce business, demonstrating how successful your marketing is and whether people are buying your products. This is especially critical on the hyper-competitive Amazon marketplace. Learn how you can increase your conversion rate through better SEO on Amazon.

Half of U.S. Consumers Visiting Amazon During Prime Day Experienced Issues

July 26, 2018 | Mike O'Brien

A survey by JDA Software found that more than half of U.S. consumers – 52% – ran into technical difficulties during Prime Day. Of that group, 27% either gave up without making a purchase or bought less than they had planned. Amazon is also facing allegations of raising prices on some products, with the FTC looking into it.

We Want You … to Attend The Marketplace Summit

July 25, 2018 | Daniela Forte

The Marketplace Summit is a one-day virtual event focused on helping merchant sellers get the most out of their online marketplace experience. Register today and join Multichannel Merchant and several ecommerce merchants as we discuss every aspect of creating a winning marketplace strategy.

CIRP On Prime Membership Trends and Amazon Prime Day

July 23, 2018

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Amazon Prime Day Sales Up 24% from Last Year

July 18, 2018 | Mike O'Brien

Amazon said Prime Day was another big winner, calling it the biggest shopping day in its history, with more than 100 million products purchased by Prime members during the 36-hour extravaganza that stretched from mid-afternoon on July 16 to the early morning hours of July 18 on the east coast.

Site Glitch, Strikes, Protests, Boycotts Mar Prime Day Kickoff for Amazon

July 17, 2018 | Mike O'Brien

Amazon Prime Day got off to a bit of a rocky start, with a website glitch that disappointed and angered shoppers, a strike in European fulfillment centers and some protests in the U.S. over the sale of books by fringe groups. Yet the company said sales out of the gate were pacing ahead of 2017.

Brands Missing an Opportunity with Social Influencers on Prime Day

July 13, 2018 | Mike O'Brien

Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.

Merchants Looking to Strike Gold Inside, Outside Prime Day

July 12, 2018 | Mike O'Brien

As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.

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