ecommerce mobile in store

Back to Ecommerce Basics: Shattering the Endless Shelf

| Justin Marshall

In ecommerce, we formerly used revenue, market share and similar metrics to gauge success. But if customer experience is going to be the touchstone of success, customer lifetime value (CLV), or the amount a brand can expect from any given customer over time, should be our guiding principle.

Amazon for counterfeit legislation piece

State Lawmakers Can’t Let Amazon Buy Virginia

| Jason Boyce

Amazon recently and curiously reversed its longstanding opposition to federal consumer protection legislation that aims to reduce counterfeit items on ecommerce platforms. Despite this, Amazon has made it clear it opposes similar state measures and has stepped up lobbying efforts across the country to kill these bills.

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Carro Drives Cross-Selling, Connects Influencers and Brands

| Mike O'Brien

Carro has created a spin on the traditional dropship model, allowing brands to easily network and cross-sell on other brands sites, while allowing social influencers to create their own marketplaces to further monetize large followings by offering recommended products on their own sites.

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Creating the Ultimate Amazon Marketing Strategy

| Esteban Muñoz

Marketing is always changing, and it’s hard to keep up with trends. Amazon understands this pretty well, but the ecommerce giant’s phenomenal growth means new challenges for sellers on its 3P marketplace. But help is on the way! Here’s how to set up the ultimate Amazon marketing strategy to stand out from the crowd.

Amazon Prime box feature

Amazon Raises the Price of Prime By 17%

| Mike O'Brien

Amazon has increased the price of its Prime subscription program in the U.S. for the first time in four years, going up 17% from $119 to $139 per year, as the company faces the reality of massive logistics costs and a flattening of its ecommerce sales vs. the hypergrowth of the early pandemic period.

singles day 2021

Singles Day Underwhelming for Alibaba, Slowest Growth Ever

| Mike O'Brien

Singles Day, really Singles Nearly Fortnight (to borrow a British term) running from Nov. 1-11, was hit by headwinds from an anemic economy, the pandemic, Chinese crackdowns and supply issues, increasing 8.5% to $84.54 billion for originator Alibaba, the lowest jump since its inception in 2009.

ecommerce technology

Is Automated Ecommerce Technology Sabotaging Your Business?

| Elaine Kwon

As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.

Pattern logo feature

Pattern Raises $225M, Sees Acceleration as Path to Success

| Mike O'Brien

Pattern, which helps brands expand and grow revenue on marketplaces and other channels, has raised $225 million, bringing its total valuation to over $2 billion as it sees its role as a market accelerator as a more logical path to success than the growing ranks of Amazon brand aggregators.

walmart marketplace logo

Walmart Marketplace: How Your Brand Can Win

| Nathan Rigby

A new marketplace creates opportunity, and you should develop a specific strategy for the Walmart marketplace. You should also measure the success of each campaign to determine what elements need optimization and the most effective ways to reach customers. Here are 3 ways to strategize for sales on Walmart.com.