Kroger plans to launch a marketplace this fall through a partnership with French platform provider Mirakl, adding 50,000 items from sellers initially to its assortment, including toys and household goods in addition to specialty foods, international foods and natural and organic items. The marketplace is an expansion of Kroger Ship.
The State of the Ecommerce Facilities Services Industry Study analyzes how leading ecommerce companies are managing and improving their facilities, warehouses and logistics strategies and operations. It covers best practices and benchmarks in areas such as strategies, technology and innovation and operations and labor.
Amazon as of Sept. 1 will require third-party sellers in the U.S. to provide their business name and address in their seller profile, a requirement that has been in place for some time in Europe, Japan and Mexico based on government regulations. The benefits to consumers are not entirely clear, ditto the impact on counterfeiting.
Amazon is taking a serious run at counterfeit sellers on its marketplace, with the creation of a Counterfeit Crimes Unit that includes former federal prosecutors, investigators and data analysts. The company said it has limited counterfeit complaints to 0.1% of items listed, but legislators and media investigations have still taken it to task.
Brands are challenged with finding a way forward even when traditional DTC models threaten to crack—and thinking outside the box to find the post-coronavirus formula for success. Fortunately, DTC doesn’t just mean selling on your own site. Here are some of the strong benefits of adding marketplaces to your DTC channel mix.