Brick-and-mortar stores continue to close their doors as ecommerce businesses are thriving in the global market. In fact, global ecommerce sales are projected to nearly double from $2.8 trillion in 2018 to $4.9 trillion in 2021. Here are four tactics merchants and sellers can begin integrating into their Amazon strategy today to increase their Buy Box share and maximize sales and profits.
The top 75 ecommerce marketplaces sold $1.55 trillion in goods in 2017, with marketplaces overall representing 50% of global ecommerce sales. So it’s the perfect time for merchants who have already mastered Amazon and eBay to consider other marketplaces. Join Multichannel Merchant and ChannelAdvisor for a live webinar on June 5 at 1 p.m. (EST) to learn all about marketplace expansion
Amazon is unquestionably the biggest sales platform in the North American market, and its marketplace alone commanded nearly a third of total online sales in the U.S. in 2018. But there’s also a lot of competition—more than 5 million brands compete for the same customers, with thousands more joining every day.
Alibaba is changing up its fast-growing AliExpress marketplace to attract merchant sellers from nations besides China, a direct challenge to Amazon’s international marketplace, according to the Financial Times. The “local to global” program will initially admit sellers from Russia, Turkey, Italy and Spain, expanding as it goes.
As merchants search for ways to offer shoppers the convenient buying experience they desire, Amazon has reigned as a top choice. But navigating the increasingly complex web of ecommerce can be tricky. There are critical factors to review when choosing the best Amazon distribution model for your business.