As Amazon Prime Day 4.0 is set to run for 36 hours Monday and Tuesday, merchants are making last-minute preparations on ads, promotions, pricing and Prime eligibility. Others are looking to create their own buzz, drafting on an extended ecommerce holiday projected to grow by 40% to $3.4 billion. See what else is in store.
Sellers everywhere have been busy preparing for the high-traffic frenzy of Amazon Prime Day for most of Q2 — submitting Lightning Deals, optimizing their product listings with clear images and compelling copy, refining keywords, and analyzing their inventory position. Here are several best practices that will help carry the momentum through the summer.
As it has here, ecommerce in Europe is continuing to experience double-digit gains, increasing 11% in 2017 to $624 billion or 534 billion euros, with projected growth of 13% in 2018, according to a report from Ecommerce Europe. See how the spending broke down by region, and which marketplaces were most popular.