Amazon is launching a TikTok-like feature called Inspire that lets users scroll through short-form videos and hopefully buy stuff from brands, but industry observers don’t seem too inspired by the company’s latest venture into social commerce, an area that hasn’t really exploded. It’s the latest in a decade of social commerce experiments.
While Amazon is the clear market leader in ecommerce sales, at $50.9 billion to $19.2 billion, arch-rival Walmart has been gaining in some respects in their ongoing retail industry cage match. Jungle Scout has developed a helpful infographic that details some key comparison metrics between the two behemoths. (image credit: Wharton/UPenn)
Nothing ever happens in isolation in the world of ecommerce. Yet even the largest CPG and distribution companies still rely on lag analytics and siloed information to get a handle on what’s being sold where, to whom and for how much. A more proactive approach, based on digital transformation, makes all the difference.
CommerceHub plans to acquire ChannelAdvisor in a joining of two competing SaaS ecommerce platforms combining front-end and back-end capabilities for retailers and brands to help grow their businesses, but one that will face some integration work based on different technologies. The acquisition price was $663.6 million.
Amazon aggregators have become much more selective with brand acquisition and they’re watching the bottom line, while forming alliances with non-Amazon marketplaces. They’re also affected by inflation and consumer spending. Max Firsau, co-founder of Accel Club, shares his thoughts about the space and explains his model.
