Ecommerce Marketers: Keep Boomers, Gen Z Close But Millennials Closer

| Scott Hirsch

We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.

Cleanup on Aisle 5: Retail Brands, Tidy Up Your Social Media

| Ashley Cooksley

A recent poll of 60 top global brand managers said their 3 biggest social media fears were a lack of resources vs. the size of the challenge; containing and engaging with consumer content; and having too many channels to manage. But there is some good news and a way forward, if you put the right structure and support in place.

6 Instagram Marketing Tactics to Help Nurture Your Ecommerce Store

| Jacques van der Wilt

Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.

The Impact of CCPA on Facebook Advertising, In One Stunning Graphic

| Mike O'Brien

The California Consumer Privacy Act (CCPA), the Golden State’s answer to the European Union’s General Data Protection Regulation (GDPR) from May 2018, went into effect July 1, 2020, and its impact has been sudden and swift. This infographic demonstrates the strong impact CCPA has had already on Facebook ad performance.

5 Mistakes You Might Be Making in Social Media Marketing

| Girish Shetti

Social media is one of the best ways to market your business. Platforms like Facebook and Instagram have millions (or even billions) of active monthly users, and you can easily reach out to them by sharing relevant and interesting content. Here are 5 common mistakes you need to avoid in social media marketing.

How to Find and Talk to the Consumers You Need

| Terry Cane

There was a time when company-centric content was all you needed for success. But those days are far behind us. Modern consumers are subject to so many sales pitches that most ads are like white noise. But if not through ads, how can you get your brand’s message out there? Simply put, talk to them in a way they will find compelling.

Dirty Lemon, Glossier, Taco Bell Top Customer Engagement Index

| Douglas P. Clement

Wellness beverage maker Dirty Lemon, beauty brand Glossier and Taco Bell top the Zyper Community Index 2020, which ranks the most culturally relevant consumer brands as measured by how effectively they build online customer engagement and communities. See what tactics and tools landed them in the top spots in the index.