Crock-Pot Comes Under Fire for No Reason

| Daniela Forte

Slow cooker brand Crock-Pot came under fire last week as fans anxiously watched a gut-wrenching episode of “This is Us” where its lead actor is destined to perish in a fire started by the Crock-Pot. See what fans of the show said on social media and how the brand handled the situation.

Improving Customer Satisfaction Hinges on Facebook Messenger

| Jason Kapler

It is estimated that by 2020 customer experience will overtake price and product as the key brand differentiator. How are brands investing in their customers’ experience to differentiate their company from the competition? Here is an inside look at how engaging with customers is changing retail.