Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.
High-end home furnishings brand West Elm has introduced Pinterest Style Finder, an online tool that uses artificial intelligence to help customers turn style inspirations into products they can buy at West Elm’s stores and ecommerce site. Here is how West Elm is offering a more personalized experience.
It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.
West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.