Social Archives - Page 3 of 33 - Multichannel Merchant

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Risks and Considerations for Branded UGC Campaigns

March 13, 2017 | Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

What Millennials Want from Brands This Holiday Season and Beyond

December 7, 2016 | Daniela Forte

Today, millennial shoppers are digitally savvy, they’re a generation that wants instant gratification and expect it in all facets in their life. This is no different when it comes to their shopping habits. Here is an inside look at the millennial shopper and they expect from brands today.

Express Grows Ecommerce, Brand Awareness

December 6, 2016 | Daniela Forte

Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.

What Retailers Can Expect in 2017

December 6, 2016 | Sue Welch

With 2017 just around the corner, retailers have a lot to look forward to when it comes to what the future holds in the retail industry. Here are some predictions and what they will mean for retailers in 2017.

The Importance of Social Media Across the Customer Journey

November 30, 2016 | MCM Staff

Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.

What’s the Value of a Hashtag? The Pros and Cons for Marketers

November 29, 2016 | Ben Plomion

Is there value in the use of a hashtag for brands? Here is what retailers need to know before they move forward with the use of hashtag. See what consumers are using it and whether it has proven beneficial.

How to Reach Millennials and Moms with Social Media

November 28, 2016 | Lauren Atieh

Are you reaching the millennial generation and moms through social media? Here are several ways to make social media part of your marketing strategy.

Utilizing Social Media to Empower Your Business

November 28, 2016 | Charlie Fusco

Social media is not going anywhere and it is important for businesses to face facts and utilize it. Here is what retailers need to know about social media and how it can empower its business.

What Retailers Need to Know About Millennials’ Mobile Shopping Habits

November 7, 2016 | Daniela Forte

For retailers to understand a fair share of today’s market, they must understand the mobile shopping habits one of the biggest generations today – millennials. This infographic by Coupofy shares several insights into the millennial brain as it relates to their mobile shopping habits. See what they are and how it can help your business.

Why Retailers Should Sell on Instagram

November 2, 2016 | Daniela Forte

Instagram could be joining other social networks in allowing shoppers to purchase from several retailers on the platform. See what retailers will soon be partnering with Instagram and why it could prove to be beneficial.

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