Social – Page 3 – Multichannel Merchant

4 Mistakes Brands Are Making on Instagram

March 14, 2019 | Apu Gupta

Instagram is a perfect place for brands—both emerging and established—to deepen relationships with existing customers, reach new audiences, and fuel top of funnel growth. Used holistically, Instagram is an incredibly powerful piece of a brand’s marketing mix, delivering positive returns at each part of the customer journey.

Harry & David Seeks to Deepen Emotional Connection with Customers

February 21, 2019 | Daniela Forte

In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.

How to Maximize Creative in Social Ads This Holiday Season

December 12, 2018 | Christine Göös

The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.

Snapchat Tests Visual Search with Amazon

September 24, 2018 | Daniela Forte

Snap Inc. announced it is testing a new way to search for products on Amazon from the Snapchat camera on its app. Here is how customers can use it and connect to the marketplace giant.

5 Ecommerce Brands Killing It On Social Media

September 6, 2018 | Harsh Shah

The changing buying habits of the consumers today have made them more inclined to research and buy products online rather than setting foot in an actual store. See which brands are are doing the best with its social media strategy.

What Online Retailers Can Learn About Live Engagement from Social Media

August 22, 2018 | Bart Mroz

The average person will spend more than 5 years of their lives on social media. Although this may seem excessive, it reveals the power of these platforms and their ability to not only entertain but keep users hooked for extended periods of time. Here is what you need to learn about live engagement from social media.

Crock-Pot Comes Under Fire for No Reason

January 29, 2018 | Daniela Forte

Slow cooker brand Crock-Pot came under fire last week as fans anxiously watched a gut-wrenching episode of “This is Us” where its lead actor is destined to perish in a fire started by the Crock-Pot. See what fans of the show said on social media and how the brand handled the situation.

Improving Customer Satisfaction Hinges on Facebook Messenger

October 27, 2017 | Jason Kapler

It is estimated that by 2020 customer experience will overtake price and product as the key brand differentiator. How are brands investing in their customers’ experience to differentiate their company from the competition? Here is an inside look at how engaging with customers is changing retail.

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