Social Archives - Page 3 of 34 - Multichannel Merchant

5 Ways to Create a Differentiated Social Media Experience

May 9, 2017 | Chris Teso

Specialty retailers are in a unique position to successfully ride some of the biggest waves shoring on American retail today. Through a differentiated customer experience, specialty retailers can grow customer loyalty, spend, and lifetime value.

How Facebook Chatbots are Changing Ecommerce

April 18, 2017 | Rotem Gal

Live chat for ecommerce has been around for a while, available for customers to ask questions about a product or service being offered. Today live chat has evolved into so much more than that. Here is how Facebook chatbots are making it easier for customers to engage with a brand or retailer.

Operations Summit 2015, JackThreads, ecommerce, customer care, customer experience, customer call center, call center, contact center, social media, social media customer care

How JackThreads Brought Social Media in the Contact Center

April 4, 2017 | MCM Staff

The contact center is not just about answering complaints from customers anymore. In fact, it has evolved into much more for JackThreads. The online mens apparel brand made social media and engagement the focus in the contact center in an effort to provide a positive experience for its customers. See how social media played such a role.

Be a Sherpa: Guiding Loyalty Through Consumer Experiences

April 3, 2017 | MCM Staff

What makes a customer choose to do business with a retailer for the first time? Better yet, what makes a customer loyal to that brand? The customer today is extremely connected so it is important to find a relevant, frictionless experience. Here are several ways to make the shopping experience both memorable and simple.

Choosing the Right Social Media Network for your Business

April 3, 2017 | MCM Staff

Social media is changing constantly today, so retailers are challenged with finding the right social media network that will provide the best engagement between their customers. Here is a deep-dive look at the best social media network for your business.

big data, personalization, product personalization, targeting, mobile marketing, marketing, data analytics, personalized marketing, personalized messaging, personalized advertising

Risks and Considerations for Branded UGC Campaigns

March 13, 2017 | Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

What Millennials Want from Brands This Holiday Season and Beyond

December 7, 2016 | Daniela Forte

Today, millennial shoppers are digitally savvy, they’re a generation that wants instant gratification and expect it in all facets in their life. This is no different when it comes to their shopping habits. Here is an inside look at the millennial shopper and they expect from brands today.

Express Grows Ecommerce, Brand Awareness

December 6, 2016 | Daniela Forte

Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.

What Retailers Can Expect in 2017

December 6, 2016 | Sue Welch

With 2017 just around the corner, retailers have a lot to look forward to when it comes to what the future holds in the retail industry. Here are some predictions and what they will mean for retailers in 2017.

The Importance of Social Media Across the Customer Journey

November 30, 2016 | MCM Staff

Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.

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