Social Archives - Page 3 of 34 - Multichannel Merchant

Estee Lauder Launches New Chatbot Feature

July 12, 2017 | MCM staff

Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. See how this new feature lets Estee Lauder offer its customers a more personalized experience.

Are Influencers “Ghosting” Snapchat?

June 28, 2017 | Daniela Forte

Influencers seem to be moving away from social platforms like Snapchat,YouTube and Twitter for platforms like Instagram and Pinterest that are more profitable. This infographic by Collective Bias offers an in-depth look at the current state of social media and where it is headed.

Why Promoted Posts Are a Win Among Millennials

May 18, 2017 | Daniela Forte

More than one in three millennials today have made a purchase based on promoted posts. See what is leading them to make these purchase decisions.

5 Ways to Create a Differentiated Social Media Experience

May 9, 2017 | Chris Teso

Specialty retailers are in a unique position to successfully ride some of the biggest waves shoring on American retail today. Through a differentiated customer experience, specialty retailers can grow customer loyalty, spend, and lifetime value.

How Facebook Chatbots are Changing Ecommerce

April 18, 2017 | Rotem Gal

Live chat for ecommerce has been around for a while, available for customers to ask questions about a product or service being offered. Today live chat has evolved into so much more than that. Here is how Facebook chatbots are making it easier for customers to engage with a brand or retailer.

Operations Summit 2015, JackThreads, ecommerce, customer care, customer experience, customer call center, call center, contact center, social media, social media customer care

How JackThreads Brought Social Media in the Contact Center

April 4, 2017 | MCM Staff

The contact center is not just about answering complaints from customers anymore. In fact, it has evolved into much more for JackThreads. The online mens apparel brand made social media and engagement the focus in the contact center in an effort to provide a positive experience for its customers. See how social media played such a role.

Be a Sherpa: Guiding Loyalty Through Consumer Experiences

April 3, 2017 | MCM Staff

What makes a customer choose to do business with a retailer for the first time? Better yet, what makes a customer loyal to that brand? The customer today is extremely connected so it is important to find a relevant, frictionless experience. Here are several ways to make the shopping experience both memorable and simple.

Choosing the Right Social Media Network for your Business

April 3, 2017 | MCM Staff

Social media is changing constantly today, so retailers are challenged with finding the right social media network that will provide the best engagement between their customers. Here is a deep-dive look at the best social media network for your business.

big data, personalization, product personalization, targeting, mobile marketing, marketing, data analytics, personalized marketing, personalized messaging, personalized advertising

Risks and Considerations for Branded UGC Campaigns

March 13, 2017 | Russell Zack

User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.

What Millennials Want from Brands This Holiday Season and Beyond

December 7, 2016 | Daniela Forte

Today, millennial shoppers are digitally savvy, they’re a generation that wants instant gratification and expect it in all facets in their life. This is no different when it comes to their shopping habits. Here is an inside look at the millennial shopper and they expect from brands today.

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