Social Archives - Page 3 of 36 - Multichannel Merchant

How to Use Social Proof in Email Marketing

September 25, 2019 | Greg Zakowicz

Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. Here are ways to social proof your email marketing.

How Tuckernuck Increases Conversion with UGC

July 8, 2019 | Daniela Forte

Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.

4 Mistakes Brands Are Making on Instagram

March 14, 2019 | Apu Gupta

Instagram is a perfect place for brands—both emerging and established—to deepen relationships with existing customers, reach new audiences, and fuel top of funnel growth. Used holistically, Instagram is an incredibly powerful piece of a brand’s marketing mix, delivering positive returns at each part of the customer journey.

Harry & David Seeks to Deepen Emotional Connection with Customers

February 21, 2019 | Daniela Forte

In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.

How to Maximize Creative in Social Ads This Holiday Season

December 12, 2018 | Christine Göös

The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.

Snapchat Tests Visual Search with Amazon

September 24, 2018 | Daniela Forte

Snap Inc. announced it is testing a new way to search for products on Amazon from the Snapchat camera on its app. Here is how customers can use it and connect to the marketplace giant.

5 Ecommerce Brands Killing It On Social Media

September 6, 2018 | Harsh Shah

The changing buying habits of the consumers today have made them more inclined to research and buy products online rather than setting foot in an actual store. See which brands are are doing the best with its social media strategy.

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