Advertising
TikTok Search Ads: The Monetization Unlock
The stratospheric growth in TikTok’s user base has arguably been the biggest cultural shift in media consumption for the last decade. It’s no surprise then that brands have jumped at the advertising opportunity to drive traffic and sales. TikTok search ads, now in beta, represent a significant opportunity but require some strategic thinking.
Criteo Buys Brandcrush, In-Store Media Capability
Adtech provider Criteo has acquired Australian firm Brandcrush, expanding its media offerings to in-store ad inventory by providing a platform for automating various aspects of buying, selling, booking, placing, measuring and reporting on multimedia ad placements in physical locations. Terms of the deal were not disclosed.
Engaging Omnishoppers Despite Inflation
As inflation continues to impact retailers, the basket size of every shopper is critical to profitability. To attract the price-wary omnishopper, you must create a seamless, consistent cross-channel experience. Engaging and retaining them is incredibly valuable, but it takes finesse to understand who they are and how they shop.
CPG and its New Direction: Emerging vs. Legacy Brands
The CPG industry is evolving faster than ever. Nearly everything about the category has changed, including the way brands develop and bring products to market. Also, inflation puts pressure on marketing budgets, loyalty is weakening and younger consumers have higher expectations and tend to be skeptical of advertising efforts.
Best Buy First to Use New Criteo DSP
Best Buy is the first retailer to leverage a new demand-side platform from Criteo that lets brands and agencies purchase ads across retail media networks in self-serve fashion, while also using retailer’s first-party data to make programmatic buys on the open web as third-party cookies are being sunset.
Bad Economy? Bad Time to Cut Ad Spend
Ad spend: should you really be thinking of cutting it in a recession (or near one)? Consider the contrarian route. Inflation is over 9% and consumer sentiment is falling for the first time since early 2020. Counterintuitively, these recessionary markers indicate it’s actually the perfect time for ecommerce companies to step up advertising.
