TV has the reputation of being a highly untargeted, legacy media platform that is expensive, largely unmeasured and sometimes a vanity purchase by CMOs who want to see their brand’s name on the big screen. But TV can not only improve brand awareness, authority and recognition, but help lower CAC and improve ROAS.
The holiday season is upon us, which is both exciting and overwhelming. There is also the pressure of figuring out how to rise above everyone else’s holiday-themed ads. A well-produced, perfectly timed video ad can elevate your product in memorable ways. Here are 5 principles to focus on when creating your video ads this holiday season.
In a linkup of major players, ecommerce platform Shopify, with more than 1 million merchants, has partnered with hugely popular Chinese video sharing site TikTok. A new TikTok channel on Shopify lets sellers can set up, manage and track campaigns natively within the platform, accessing a global audience of 800 million users.
In many respects, COVID just accelerated what was already impressive growth of in-housing marketing teams. Moving forward, these teams’ proximity to the business and growing strategic importance mean they are in a good position to deliver greater value to their organizations. Here are 3 critical ways this can happen.
With store restrictions and the shift to ecommerce, retailers must reorient their strategies to an evolving landscape. As they approach the holiday season, they need to navigate these challenges to maximize profit during the biggest selling season of the year by focusing on timely deals and multichannel visibility to motivate shoppers.
With any investment, you have to assess several economic factors before making a decision to pursue it. The same is true with an investment in SEO. However, most brands lack the comprehensive toolset required to understand and accurately quantify the impact of SEO. Here are 3 major signs that your marketing budget is misaligned.
The California Consumer Privacy Act (CCPA), the Golden State’s answer to the European Union’s General Data Protection Regulation (GDPR) from May 2018, went into effect July 1, 2020, and its impact has been sudden and swift. This infographic demonstrates the strong impact CCPA has had already on Facebook ad performance.
There was a time when company-centric content was all you needed for success. But those days are far behind us. Modern consumers are subject to so many sales pitches that most ads are like white noise. But if not through ads, how can you get your brand’s message out there? Simply put, talk to them in a way they will find compelling.
As consumers gain power over their information, the rules are changing. But that doesn’t mean businesses can go back to marketing blindly, ignoring one-to-one relationship building. Data still drives relationships, but permission will be required, unlike the invisible site cookies of the past. Here are some tools for navigating the new reality.
Marketing fraud ─ including skewed analytics, ad fraud, affiliate fraud and lead fraud ─ is a growing problem for online businesses in every industry, and it’s more pronounced over the busy holiday shopping season. Juniper Research estimates that in 2019, advertisers around the world will lose $42 billion of ad spend to fraud.