Emily Smith

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Emily Smith, London-based Paid Social Account Director at Croud, has led paid social strategy for complex international clients. Throughout her career, she has worked across a diverse range of verticals, including non-profits, retail, finance, education and healthcare. Emily has also engaged in panel discussions alongside the likes of Meta and TikTok, highlighting her digital expertise.

TikTok search ads guy holding phone feature

TikTok Search Ads: The Monetization Unlock

| Emily Smith

The stratospheric growth in TikTok‚Äôs user base has arguably been the biggest cultural shift in media consumption for the last decade. It’s no surprise then that brands have jumped at the advertising opportunity to drive traffic and sales. TikTok search ads, now in beta, represent a significant opportunity but require some strategic thinking.