The world of e-merchandising, i.e., the art of presenting products and services in an enticing and captivating way online, has evolved significantly over time. Now, the profound impact of significant AI advancements on the future of e-merchandising is becoming increasingly evident. However, data inputs need to be sufficient to realize meaningful insights and harness the power of AI.
Traditionally, a PIM platform helped organizations create product catalogs, enabling sales and marketing teams to seamlessly distribute information and eliminate manual efforts. An advanced PIM can also ease product enrichment, boost team productivity, improve conversion rates and automate most tasks.
Getting ecommerce product content right in every instance is an impossible task. But you increase the odds of creating accurate, high-quality product listings by making management, approval and reuse of content so smooth and rapid that you’re left with ample time to be creative, innovative and purposeful with its presentation.
Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.
H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.
Having a catalog that displays all the products that your business offers, is a great marketing effort to increase sales. In fact, catalogs have the ability to bring in customers who are completely unaware of your brand. Apart from being cost-efficient marketing tools, product catalogs are also a great way of building brand awareness and expanding the customer base for your business. Here is how to use the catalog as a marketing tool for your retail business.
In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.
Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. Millennials, whose collective wealth could reach as much as $24 trillion by 2020, are helping to revitalize catalogs in an era of ecommerce and social media advertising.
The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. In this latest report, find out how Bass Pro Shops addressed the marketing challenge head on.
It’s not the same without the holiday Toys R Us catalog, but kids everywhere can rest easy because Amazon Claus is coming to town, and to the rescue. Here is what the catalog is expected to look like this holiday season.