Legendary copywriter Herschell Gordon Lewis passed away on September 26 at the age of 90. Just a few weeks earlier, Herschell sent us what turns out to be his final annual “Best and Worst Catalog Copy” report, with the intent of it running in November. And here it is. See if you made Herschell’s final cut.
Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys. At the NEMOA directXchange conference on September 14, Wildfang co-founder and CEO Emma Mcilroy will discuss how Wildfang is building a movement of badass women through a balanced use of emotional connection and consumer insights.