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Master These 5 Capabilities to Perfect Your PIM Platform

| Shashin Shah

Traditionally, a PIM platform helped organizations create product catalogs, enabling sales and marketing teams to seamlessly distribute information and eliminate manual efforts. An advanced PIM can also ease product enrichment, boost team productivity, improve conversion rates and automate most tasks.

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Overcoming 3 Common Ecommerce Product Content Challenges

| Nate Holmes

Getting ecommerce product content right in every instance is an impossible task. But you increase the odds of creating accurate, high-quality product listings by making management, approval and reuse of content so smooth and rapid that you’re left with ample time to be creative, innovative and purposeful with its presentation.

6 Instagram Marketing Tactics to Help Nurture Your Ecommerce Store

| Jacques van der Wilt

Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.

H&M Discontinues Its Catalog After 39 Years

| Daniela Forte

H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.

How Catalogs Can Maximize Sales for Your Business

| Adam Smith

Having a catalog that displays all the products that your business offers, is a great marketing effort to increase sales. In fact, catalogs have the ability to bring in customers who are completely unaware of your brand. Apart from being cost-efficient marketing tools, product catalogs are also a great way of building brand awareness and expanding the customer base for your business. Here is how to use the catalog as a marketing tool for your retail business.

Bass Pro Shops Personalizes the Catalog Experience

| Daniela Forte

The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. In this latest report, find out how Bass Pro Shops addressed the marketing challenge head on.

Amazon May Launch a Holiday Toy Catalog

| Daniela Forte

With the demise of Toys R Us, Amazon is looking to fill the gap by launching a toy catalog this holiday season, mailing it to millions of U.S. households and distributing it at Whole Foods Markets. See how else Amazon is embracing more traditional retail approaches.