Getting ecommerce product content right in every instance is an impossible task. But you increase the odds of creating accurate, high-quality product listings by making management, approval and reuse of content so smooth and rapid that you’re left with ample time to be creative, innovative and purposeful with its presentation.
Nate Holmes is the Product Marketing Manager at Widen. There, he started as a copywriter working on a small, startup-like team. As a result, he gained an appreciation for the agile development process and UX research. Applying those lessons in process and empathy has helped Nate develop and execute exceptional content strategies for Widen.