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5 Ways Customer Engagement Can Boost Your Ecommerce Site

| Dhruv Mehta

Clearly, engaged customers buy more, and restructuring your ecommerce business with a focus on customer engagement strategies can be a game changer in 2020. Here are 5 aspects of a customer engagement strategy to boost the customer experience and sales:

Don’t Be the Next Data Breach Headline This Holiday Season

| Chad McDonald

The holiday shopping season is practically upon us, which means savvy consumers are getting ready for the best sales of the year. Unfortunately, they’re not the only ones preparing to take advantage of the season. Learn about the serious threats posed by bad actors like Magecart groups, and what steps you can take now to be protected.

Prime Day by the Numbers: 175 Million Items Ordered and Other Cool Stats

| Mike O'Brien

Prime Day saw 175 million items purchased by Prime members over the two days, according to Amazon, eclipsing its 2018 Black Friday and Cyber Monday sales combined, while analysts pegged total GMV at $6 billion to $6.2 billion. See what other interesting statistics we found to paint a picture of the concocted “Christmas in July.”

Large Retailers See 64% Prime Day One Sales Lift; Glitches Repeat

| Mike O'Brien

Large U.S. retailers over $1 billion saw a nice Prime Day bump on July 15 according to data from Adobe Analytics, with a 64% increase in sales vs. a typical Monday, up from 54% last year. Smaller retailers under $5 million, meanwhile, realized a smaller 30% sales lift, Adobe said. Meanwhile, some checkout glitches recurred this year.

How to Fix Your Ecommerce Checkout to Sell More

| Irina Linnik

Checkout is the most critical part of the ecommerce sales funnel as this is the area where people complete transactions and purchase your products. Here are some tricks that can help retailers fix the current issues and start selling more at checkout.

The 5 Hurdles to Autonomous Checkout

| Michael Suswal

Dramatic changes in retail can be seen through the lens of large and small technology companies. Retailers are facing an urgent need to improve shopping experiences, and no retail technology is more exciting than autonomous checkout. Here are five hurdles that need to be cleared to make any idea a viable market solution.

Discover What Shoppers Have to Say About Your Online Checkout Process

| Ohad Hagai

Shopping online can, and should, be a great experience. It provides consumers with the luxury of not having to leave their house and having their item of choice delivered straight to their doorstep. Here are the primary aspects of the checkout process you need to optimize to avoid cart abandonment.

5 Ways To Streamline the Checkout Experience in 2018

| Bart Mroz

Imagine a potential customer wants to make a purchase from your ecommerce store. Your website is easy-to-navigate so she finds exactly what she is looking for. She adds the product to her shopping cart and immediately begins to checkout. Here are five ways to streamline the checkout experience.

How overstockart.com Improved Its Shopping Cart Conversion Rate

| Daniela Forte

The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.

Adamandeve.com Launches Global Shopping Cart

| MCM staff

Adamandeve.com, a pure-play ecommerce site for adult products, announced the launch of its international shopping cart, or ICart, on its flagship website. See what this global expansion means for the brand.

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