Shopping Cart

Discover What Shoppers Have to Say About Your Online Checkout Process

| Ohad Hagai

Shopping online can, and should, be a great experience. It provides consumers with the luxury of not having to leave their house and having their item of choice delivered straight to their doorstep. Here are the primary aspects of the checkout process you need to optimize to avoid cart abandonment.

5 Ways To Streamline the Checkout Experience in 2018

| Bart Mroz

Imagine a potential customer wants to make a purchase from your ecommerce store. Your website is easy-to-navigate so she finds exactly what she is looking for. She adds the product to her shopping cart and immediately begins to checkout. Here are five ways to streamline the checkout experience.

How overstockart.com Improved Its Shopping Cart Conversion Rate

| Daniela Forte

The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.

Adamandeve.com Launches Global Shopping Cart

| MCM staff

Adamandeve.com, a pure-play ecommerce site for adult products, announced the launch of its international shopping cart, or ICart, on its flagship website. See what this global expansion means for the brand.

3 Ways to Engage With the Customer After Checkout

| Robert Gilbreath

Repeat customers are critical to the success of an entrepreneur’s business, but the best way to authentically connect with customers is often shrouded in mystery. Here are three ways retailers can still engage with them after the checkout is complete.

ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

How True Checkout Abandonment Can Be Reduced by 13%

| MCM staff

A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions. See more about what the survey revealed and what it means for your business.

Payment Pitfalls In the Cross-Border Cart

| Chris Johnson

It goes without saying that the cross-border ability to reach billions of consumers around the world presents a tremendous opportunity for businesses. However, retailers are faced with pitfalls in the payment process, resulting in more abandoned carts than ever. Here is how retailers looking to go cross-border with their business can avoid these payment headaches in the shopping cart.

The Abandoned Shopping Cart: What Customers Want in a Checkout Experience

| Mohammed Ali

Convenience is one of the top reasons people shop online today as opposed to shopping in a physical store. While shopping cart abandonment is up 70%, which means only three in 10 people are completing a purchase. Is there way to turn the checkout process into a memorable experience that results in buying? Check out these strategies that may just do the trick!

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