With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment.
Aside from the key challenge that growing tech companies face – creating products that address real-world problems – getting customers and then keeping them for the long term may be one of a growing business’s greatest hurdles.
It’s no surprise that the holiday season – between November 1 and December 31 – is crunch time for online retailers. Here is how online journey hijacking is impacting the customer experience.