Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.
Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.