Shoppers use social media for inspiration, and Google for research and product comparisons; sometimes, it’s a product description page. In every case, UGC helps increase brand and product visibility wherever shoppers are searching. It boosts SEO in a multitude of ways. Here are some tips to help you leverage it effectively.
According to HubSpot, the biggest challenges that marketers face with content marketing include the creation of content that generates leads and gets high levels of engagement. And 55% of respondents to a Semrush study said improving quality was the best way to improve their content strategy. So what are you waiting for?
When viewed together, such statistics lead to an obvious conclusion – a content refresh can be the perfect solution for many marketers, helping them drive SEO and improve engagement. Hence, here’s everything you need to know about a content refresh.
Each business must concentrate on certain marketing areas during various growth stages. However, the biggest mistake is being afraid to market. Amazon marketing is a system of accruing progress, and it can’t be profitable from the start. Here are some budgeting guidelines for each stage of your business development.
Your ecommerce website must be a living, breathing content channel to drive meaningful success. Why? Business goals, audience preferences, digital capabilities and best practices are all constantly evolving, and your site must reflect these changing expectations. Optimize these three areas of your website continually to improve results.
Money and reputation aren’t the only things at stake when consumer data isn’t collected and managed with a privacy-first approach. Marketing, customer experience and other teams risk losing control of the data and technology they need to improve engagement and drive growth as third-party cookies go away.
Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.
Online spending in 2020 accounted for 21.3% of total retail sales, up from 15.8% in 2019 and 14.3% in 2018. These totals far outperform expert predictions. In the ongoing global pandemic, consumer shopping habits have changed, so your brand’s ecommerce strategy must adapt, and that includes amplifying your digital shelf strategy.
A recent poll of 60 top global brand managers said their 3 biggest social media fears were a lack of resources vs. the size of the challenge; containing and engaging with consumer content; and having too many channels to manage. But there is some good news and a way forward, if you put the right structure and support in place.
Instagram has quickly become one of social media’s powerhouse brands and is a hotbed for marketing. Currently, 80% of Instagram users claim they follow at least one brand on the platform, with 60% saying they discovered a new product. Here are key reasons why you need to be on there, and how it can boost your ecommerce sales.
On Demand Webinar – In this Multichannel Merchant webinar, hear from Zach Silverman from The Warming Store and ActionHeat, as well as Cassidy Kelly-Thomas from SOKO. They’ll talk about the channel integration process at their respective companies and the results they’ve seen.