Roei Yellin

[email protected]

Roei Yellin is the co-founder and Chief Revenue Officer of 8fig, a technology-based AI CFO and funding platform for ecommerce sellers. Following his start as a two-time Olympic athlete, Roei became active in the startup world. He has since accumulated over a decade of experience building fintech products with a focus on payment systems and supply chain analytics. After serving as COO at Prytek and participating in over 30 fintech investments, he noticed a need for better financial management and funding services for small ecommerce enterprises. This led him to co-found 8fig in 2020, with the goal of providing ecommerce entrepreneurs with the resources and capital they need to succeed.

ecommerce brands street sign feature

The Case for Prioritizing Ecommerce Profit Over Growth

| Roei Yellin

Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don’t have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022. With a slowdown in consumer spending, owners find themselves facing an important decision: prioritizing growth or profits.