From email marketing strategies to UGC, social media, martech, AI and ML, Multichannel Merchant brings you the latest in marketing news, trends and insightful content to help you effectively reach and engage with your customers.

Featured Story
For marketplaces that rely on ad revenues, it’s all about conversions. And if you can’t
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Marketing Buzz

Facebook is shutting down its livestream shopping venture two years in, putting its efforts behind the popular Reels short-form video platform as livestream shopping has yet to catch on here in a big way as in China, and retailers, brands and platforms need to rethink their approach. Experts weigh
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Avalara Being Acquired by Vista Equity Partners for $8.4B  
Avalara, a provider of tax compliance automation software, is being acquired
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Amazon Prime Offers Same-Day Delivery from Retailers  
Digging out a few more shovelfuls to deepen the Prime moat,
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5 Ways Retailers Can Add Value to Their Customers  
To generate sales without cutting margins and avoid partaking in this
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