Marketing

From email marketing strategies to UGC, social media, AI and ML and catalog, Multichannel Merchant brings you the latest in marketing news, trends and insightful content to help you effectively reach and engage with your customers.

Featured Story
As 2020 comes to a close, it’s time to reflect back on a wild and
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Marketing Buzz

Thrasio, the most successful practitioner of the Amazon rollup model by creating economies of scale and supercharging growth, has raised $500 million, pushing it over the $1B mark in less than two years. It plans to pursue bigger targets, expand product development and go into other channels and international
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Social Commerce: The Time to Start is Now  
Social commerce is a great, cost effective way for merchants to
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China Luxury Goods Market Up 48% in 2020  
Driven by a pandemic-fueled lack of travel and more disposable income,
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Will Dark Stores Outlast the Pandemic?  
Dark stores, even as a temporarily approach, can help offset the
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