Marketing

From email marketing strategies to social media and catalog. Multichannel Merchant brings you the latest in marketing news, latest trends and insightful content on how to market to your consumer.

Featured Story
Total ecommerce sales hit $26.93 billion over Cyber Weekend, according to data from Adobe Analytics,
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Marketing Buzz

It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company's disruptive approach, recent partnership moves, DTC roots and where it’s headed.
Black Friday, Thanksgiving Day Both Set Records in U.S. Ecommerce Sales  
Even with a shorter season and earlier deals, Black Friday is
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Holiday Shoppers Still Value Stores, But Only With Lots of Brands  
Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan
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Identity Marketing Firm SheerID Raises $64 Million  
SheerID, whose software quickly verifies a person’s status as a member
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