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Bridging the Ecommerce-Store Experience Gap

While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose
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A Roadmap to Multichannel Success: The View from Two Brands

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Using Data to Better Manage Customer Relationships

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Machine Learning, Crowdsourcing Speed Up Online Surveys

Marketing Buzz

Happy Returns Network Expands to 2,600+ Locations in FedEx Deal

After parting ways with Amazon last year, FedEx is now jumping deeper into ecommerce returns, much as Amazon did with Kohl’s, by adding Happy Returns bars to 2,000+ FedEx locations, including 300 inside Walmart stores. Unboxed returns will be accepted from 150 different retailers when the program launches at
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