Marketing

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Birchbox Focuses on Customer Self-Care in New Marketing Campaign

Birchbox is stressing self-care in a new marketing campaign called “You,” reaching customers across digital,
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Marketing Buzz

Sephora Ranks Highest in Study on Personalization and Video

Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked
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