Ecommerce checkout is getting complicated and competitive. Consumers can choose a variety of checkout options. While this may be convenient, the question for retailers is, are you providing too many options and creating a source of friction that’s contributing to high bounce rates and cart abandonment? You need to simplify.
Michelle Wood is VP of Merchant Business Development at Wildfire Systems, Inc. She has over 16 years of experience in digital media, affiliate marketing and influencer media sales, having worked with many of the world’s most notable enterprise e-commerce companies to acquire new and loyal customers and exceed revenue targets with positive ROI. Prior to Wildfire, she held leadership roles at some of the top affiliate industry publishers including ShopAtHome.com and Coupons.com.