Smartphones are so ubiquitous that checkout-less stores taking mobile payments are now a possibility. Most stores, however, are still card- and cash-centric, and will be for a long time. Now open banking technology has created the possibility for direct account-to-account transfers from customer to retailer. This is more resistant to fraud and, crucially for retailers, less expensive per transaction.
Inflation may continue to impact overall ecommerce volume, but mobile shopping is here to stay, and mobile product discovery will be at the forefront. Yet nearly one-third of American adults will opt out of a mobile purchase due to an unsatisfactory shopping experience. Here are three ways to wow your customers at every step of the journey, and drive more ROI from the mobile experience.
Shopify is pursuing a new avenue of attack against Amazon, launching 100 new/updated apps including tools for merchants to drive B2B sales while also turning on social commerce via Twitter, in an effort to boost slowing DTC ecommerce revenue growth. The company said Shopify Editions represents a “connect-to-consumer” focus.
Mobile commerce demand continues to grow as smartphones are a go-to shopping tool. Yet scalable m-commerce is nearly impossible for humans as it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement.
Having a one-click checkout provider for your online store just makes sense. Shoppers hate slogging through a long checkout process to get that bauble that caught their eye – and ecommerce merchants hate losing sales to abandoned shopping carts. But are they truly one click, and how fast? We put the platforms through their paces.
There has never been a better time to be in e-commerce. Multiple factors have combined to bring us to the tipping point for e-commerce adoption, resulting in more opportunities than ever before for online and omnichannel merchants.
In an age of apps, just creating one for your brand or ecommerce shop isn’t enough. You need to ensure your mobile app security and protect user data from a deadly hack leading to a loss of customers and a major hit to your business. So where to begin? Here are eight steps that must be taken to ensure mobile app security.
Although voice tech isn’t new, using it for ecommerce is a relatively recent development. The hands-free approach is novel, but consumers remain skeptical. When voice tech was first introduced, there were obvious capacity limits. Now, there have been significant improvements to enable voice commerce thanks to machine learning and AI.
As an ecommerce owner running your business, you haven’t had time to learn to code. Fortunately, there are many tools that allow you to build a professional app with no coding required. No-code app development is booming, and these intuitive platforms provide all the features you need to start converting leads.
With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment.