Mobile Archives - Multichannel Merchant

Omnichannel Retail 2019: Why Mobile Payments Will Become Table Stakes

January 7, 2019 | Casey Gannon

As 2019 arrives, it’s time to reflect on the impact mobile technology had on retail in 2018. While mobile was already predominantly used in ecommerce to create personalized consumer experiences, the role of mobile apps reached new heights. Here is what to expect from mobile payments in 2019.

Mobile Transactions Continue to Spike in Global Ecommerce

January 7, 2019 | Daniela Forte

Mobile transactions, particularly with smartphones, continue to grow globally when retailers promote their apps, according to a study by Criteo. Here is a look at how mobile transactions have impacted global ecommerce.

Cyber Monday Goes Mobile

November 14, 2018 | Daniela Forte

Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it’s time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season.

AI and Mobile Is the Winning Formula for D2C Brands

May 7, 2018 | Nitan Mangtani

Shopping shouldn’t feel like a chore. It should be fun and convenient, delighting the customer at every turn. The next generation of AI will anticipate your needs before you do. Here is how AI and mobile fit into your ecommerce strategy.

Why Mobile is the Nexus of Commerce

April 19, 2018 | Evan Magliocca

Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles where varied sources, messages and content types come together. Find out how retailers can use mobile to their advantage to reach their customers.

How Mobile Plays a Major Role in Best Buy’s Omnichannel Experience

March 22, 2018 | Daniela Forte

Considered a leader in omnichannel in the retail industry, Best Buy is using mobile technology to strengthen its omnichannel capabilities to provide an exceptional customer experience across all touchpoints. Discover how mobile is making a difference with the way Best Buy is connecting with its customers.

How Web and Mobile Come Together in the Customer Journey

March 9, 2018 | Bart Mroz

The rise of ecommerce has led to the creation of millions of online shops, and many brick-and-mortar stores are taking a cue from those success stories and expanding their online presence. These are a few ideas to help you connect the ecommerce dots across multiple platforms.

Walmart Enhances Mobile App with Store Assistant Capabilities

February 15, 2018 | Daniela Forte

Walmart has added features to its mobile app to help customers navigate stores quicker, including making Walmart Pay, the search bar and scanner more accessible and user friendly. See what these enhancements are and the plans why mobile commerce is such an integral part of the shopping experience.

Birchbox Upgrades Mobile App to Increase Upsell, Engagement

December 12, 2017 | Daniela Forte

In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.

Target Launches New Mobile Wallet In App

December 7, 2017 | Daniela Forte

Target announced the launch of its new mobile wallet in its app. Here is how the new mobile wallet will make the in-store checkout experience easier.

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