How to Boost Mobile App Downloads and Motivate Holiday Shoppers

| Mike Hann

As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance and deliver the CX shoppers expect, and increase app downloads prior to the kickoff on Cyber Weekend.

Don’t Be the Next Data Breach Headline This Holiday Season

| Chad McDonald

The holiday shopping season is practically upon us, which means savvy consumers are getting ready for the best sales of the year. Unfortunately, they’re not the only ones preparing to take advantage of the season. Learn about the serious threats posed by bad actors like Magecart groups, and what steps you can take now to be protected.

Fanbank Lets Stores Sell Items on Facebook through Credit System

| Mike O'Brien

Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.

Having a Mobile-First Strategy for Your Business

| Daniela Forte

Mobile is a major part of mainstream technology today in retail. However, striving for differentiation, there are significant transformative benefits for retailers who focus on providing employees who operate at the edge with mobile technologies that are specifically designed to impact the customer experience. This infographic by Stratix highlights why retailers need to have a mobile-first strategy.

Microservices, A Solution to Omnichannel Enterprise Sprawl

| Jon Feldman

Designed for web-first, monolithic commerce platforms are generally hardwired to their desktop and mobile front ends, and are not designed for contextual device or use case specific experiences now expected of them. Enter microservices architecture, solving the pain of legacy architecture and siloed systems. Here’s how it works.