Mobile Archives - Multichannel Merchant

Mountain Hardwear Launches Augmented Reality Mobile App

June 11, 2019 | Daniela Forte

Mountain Hardwear, whose parent company is Columbia Sportswear, has launched an augmented reality shopping app featuring its completely redesigned equipment line. Here is how the app is changing the way shoppers get the most of the great outdoors.

4 Attributes of a Highly Successful Digital Engagement Strategy

May 14, 2019 | Anthony Stevenson

Where do your customers spend their precious free time – and, more importantly, their money? The answer is increasingly on digital channels, especially websites and apps on mobile devices. Here is how to use this channel effectively for your retail business.

Fanbank Lets Stores Sell Items on Facebook through Credit System

April 25, 2019 | Mike O'Brien

Fanbank, a Santa Monica, CA-based startup, aims to give small business owners a greater opportunity to reach online buyers by creating digital credits that can be redeemed in brick-and-mortar stores through Facebook ad campaigns. The ads show up in shoppers’ newsfeeds, and soon will be publishable on a merchant’s Facebook page.

Having a Mobile-First Strategy for Your Business

February 15, 2019 | Daniela Forte

Mobile is a major part of mainstream technology today in retail. However, striving for differentiation, there are significant transformative benefits for retailers who focus on providing employees who operate at the edge with mobile technologies that are specifically designed to impact the customer experience. This infographic by Stratix highlights why retailers need to have a mobile-first strategy.

Microservices, A Solution to Omnichannel Enterprise Sprawl

February 14, 2019 | Jon Feldman

Designed for web-first, monolithic commerce platforms are generally hardwired to their desktop and mobile front ends, and are not designed for contextual device or use case specific experiences now expected of them. Enter microservices architecture, solving the pain of legacy architecture and siloed systems. Here’s how it works.

Omnichannel Retail 2019: Why Mobile Payments Will Become Table Stakes

January 7, 2019 | Casey Gannon

As 2019 arrives, it’s time to reflect on the impact mobile technology had on retail in 2018. While mobile was already predominantly used in ecommerce to create personalized consumer experiences, the role of mobile apps reached new heights. Here is what to expect from mobile payments in 2019.

Mobile Transactions Continue to Spike in Global Ecommerce

January 7, 2019 | Daniela Forte

Mobile transactions, particularly with smartphones, continue to grow globally when retailers promote their apps, according to a study by Criteo. Here is a look at how mobile transactions have impacted global ecommerce.

Cyber Monday Goes Mobile

November 14, 2018 | Daniela Forte

Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it’s time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season.

AI and Mobile Is the Winning Formula for D2C Brands

May 7, 2018 | Nitan Mangtani

Shopping shouldn’t feel like a chore. It should be fun and convenient, delighting the customer at every turn. The next generation of AI will anticipate your needs before you do. Here is how AI and mobile fit into your ecommerce strategy.

Why Mobile is the Nexus of Commerce

April 19, 2018 | Evan Magliocca

Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles where varied sources, messages and content types come together. Find out how retailers can use mobile to their advantage to reach their customers.

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