Frontline workers have been the focus for the past two years. This term conjures up a variety of images, and until now truck drivers were probably not one of the first that came to mind. Drivers have been overlooked and overworked and in high demand throughout this pandemic – among the unsung heroes now getting their due.
Opting for full third-party delivery for grocers came with many short-term advantages, allowing them to offer e-grocery solutions overnight. But this lucrative solution may not be sustainable for grocers who intend to make online an important part of their business. Owning the full omnichannel experience pays long-term dividends.
In a bid to grab more last-minute shoppers looking for convenience, J.C. Penney and Shoe Carnival have partnered with DoorDash to offer same-day delivery of online orders. DoorDash, Instacart, Postmates and Uber, initially growing through grocery and restaurant, have been expanding aggressively into general retail.
Utilizing a team of employees vs. its bread-and-butter gig workers, DoorDash is rolling out 10-15-minute delivery of 2,000 grocery and essential items in New York from a DashMart store in the Chelsea neighborhood, the company said. Main rival Instacart is also working on a 15-minute delivery service, according to reports.