10 Email Strategies to Prepare for the Holiday Season

| MCM Staff

FREE LIVE WEBINAR – Oracle Bronto’s Greg Zakowicz will look at last year’s trends and offer his strategies for effectively preparing your email marketing for the coming holiday season. He’ll discuss last year’s holiday results, email promotional trends, Black Friday, Cyber Monday, Gray November, and tips to prepare your programs for the busiest time of year. When the holiday season begins this year, don’t be left holding a sack of coal.

Ecommerce Email Personalization Made Easy

| Katie May

If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.