loyalty program Clarus + PrizeLogic feature

Loyalty Program Provider Clarus Commerce Acquires PrizeLogic

| Mike O'Brien

Premium loyalty program provider Clarus Commerce has acquired PrizeLogic to add rebate and promotion engine and rich first-party customer data as third-party tracking cookies are on the way out and Apple’s new iOS operating system severely limits marketers’ access to user activities. Terms were not disclosed.

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Email Marketing Through the Eyes of AI

| Téa Liarokapi

Email marketing is one of the most fruitful techniques, and it’s not unheard of for email marketing platforms to take full advantage of automation tools and AI technology. It can can work wonders for your email marketing campaigns, provided you know how it can help you and enhance your brand’s marketing strategies.

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4 Strategies to Unlock Opportunities Post COVID for Retailers and Brands

| Ranga Bodla

The pandemic has brought about challenges to every organization, forcing them to reexamine their business models and operations. But it has also shown their resilience. As retailers and brands look to pave the path forward, they need to continually adapt and keep a critical eye on what’s working and what’s not.

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A Roadmap to Multichannel Success: The View from Two Brands

| MCM Staff

On Demand Webinar – In this Multichannel Merchant webinar, hear from Zach Silverman from The Warming Store and ActionHeat, as well as Cassidy Kelly-Thomas from SOKO. They’ll talk about the channel integration process at their respective companies and the results they’ve seen.