This year it’s expected that members of Gen Z, now in their late teens and early twenties, will be the largest generational cohort, surpassing millennials and baby boomers and making up one-third of the global population. In a new webinar, Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto, will talk about how to effectively market to Gen Z shoppers via email marketing.
We hear about how machine learning and artificial intelligence have reshaped email marketing but lurking inside these buzzwords is a hidden danger – not knowing whether these tools, among others, actually improve your email program. Here are two examples of how improving the fundamentals of your email program can generate more revenue.
To say that 2018’s Cyber Monday was a digital doorbuster is a colossal understatement. Nov. 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. Here are some specific insights from this year’s holiday shopping season that should help as you plan out next year’s strategy.
Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.
As the most efficient way to acquire and retain customers, email remains the leader. According to the Direct Marketing Association, email has an ROI of 3,800%, and Radicati reports email will be used by 3 billion people by 2020. Here are five emails you should know about as it continues to be the channel of choice for customers.
FREE ON DEMAND WEBINAR – Oracle Bronto’s Greg Zakowicz will look at last year’s trends and offer his strategies for effectively preparing your email marketing for the coming holiday season. He’ll discuss last year’s holiday results, email promotional trends, Black Friday, Cyber Monday, Gray November, and tips to prepare your programs for the busiest time of year. When the holiday season begins this year, don’t be left holding a sack of coal.
Are you meeting customer expectations for personalized messages in your email marketing? Making them more relevant to their shopping journey increases the odds of driving sales and developing a long-term relationship. Join us Thursday, June 14 at 2 p.m. for a free live webinar as we discuss how to bring personalization to the inbox.