Email Archives - Page 2 of 40 - Multichannel Merchant

Data Dive: How to Personalize Email & Navigation for Maximum Impact

August 27, 2019 | Greg Zakowicz

For email marketers, finding opportunities to collect background on your customer can deliver a more personalized email experience. While this information exists for every retailer — whether they sell apparel, footwear, jewelry, or insects — marketers often overlook customer background data widely available to them. Stop ignoring the information in front of you and start segmenting your email subscribers by focusing on some behavior-based alternatives.

Target, Saks, Neiman Marcus Top Offenders for July Mass Email Blasts

August 8, 2019 | Daniela Forte

In the month of July, retailers sent too many mass emails, with top offenders including Target, Saks and Neiman Marcus, according to data analysis from SmarterHQ that also noted about three-quarters of millennials are frustrated with too many marketing emails.

How to Start Segmenting Your Emails

July 22, 2019 | Greg Zakowicz

The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn’t mean a company can’t segment its emails. You just need to start in a manageable way and grow from there.

How to Use Email Marketing to Drive In-Store Traffic

June 21, 2019 | Greg Zakowicz

With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year. The ease of online ordering and free shipping are enough to keep consumers home more often, leaving brick-and-mortar retailers trying to find ways to attract online shoppers to their stores. Here are some ways to incorporate BOPIS into your day-to-day email marketing campaigns.

Using Email to Effectively Engage with Gen Z Shoppers

May 6, 2019 | Daniela Forte

This year it’s expected that members of Gen Z, now in their late teens and early twenties, will be the largest generational cohort, surpassing millennials and baby boomers and making up one-third of the global population. In a new webinar, Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto, will talk about how to effectively market to Gen Z shoppers via email marketing.

How Much is Your Email Program Costing You?

January 18, 2019 | Greg Zakowicz

We hear about how machine learning and artificial intelligence have reshaped email marketing but lurking inside these buzzwords is a hidden danger – not knowing whether these tools, among others, actually improve your email program. Here are two examples of how improving the fundamentals of your email program can generate more revenue.

Use Email to Build an Emotional Connection in 2019

January 15, 2019 | MCM Staff

FREE ON DEMAND WEBINAR – Join Oracle Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz and Smile.io’s Co-Founder Steve Deckert to discover how to build the connection and continue the conversation after you acquire a new email subscriber or persuade a customer to make a purchase.

2018 Holiday Sales Break Records Thanks to Email’s Massive Influence

January 3, 2019 | Len Shneyder

To say that 2018’s Cyber Monday was a digital doorbuster is a colossal understatement. Nov. 26, 2018 will go down as the biggest online shopping day in U.S. history thus far, with sales reaching a staggering $7.9 billion. Here are some specific insights from this year’s holiday shopping season that should help as you plan out next year’s strategy.

How Ecommerce and Email Marketing Tracked Through Gray November

December 28, 2018 | Greg Zakowicz

Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.

5 Types of Emails You Need to Know About

October 30, 2018 | Andrew Christison

As the most efficient way to acquire and retain customers, email remains the leader. According to the Direct Marketing Association, email has an ROI of 3,800%, and Radicati reports email will be used by 3 billion people by 2020. Here are five emails you should know about as it continues to be the channel of choice for customers.

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