Email Archives - Page 2 of 41 - Multichannel Merchant

A Roadmap to Multichannel Success: The View from Two Brands

July 2, 2020 | MCM Staff

On Demand Webinar – In this Multichannel Merchant webinar, hear from Zach Silverman from The Warming Store and ActionHeat, as well as Cassidy Kelly-Thomas from SOKO. They’ll talk about the channel integration process at their respective companies and the results they’ve seen.

How COVID-19 Has Impacted Email Marketing Performance

June 29, 2020 | Greg Zakowicz

As the need for ecommerce grew, so too did the number of retailers stepping into email marketing for the first time, while others tried to squeeze even more out of the channel. But how did COVID-19 impact the way consumers respond to email marketing, and what can retailers learn from it? Here are some takeaways.

3 Easy Marketing Strategies to Retain Customers in a Tough Environment

June 1, 2020 | Ranga Bodla

With a critical eye on spending, many brands are leaning on simple, effective and timely marketing campaigns. This strategy is exactly what you should be doing. Understanding which marketing channels give the biggest bang for the buck can go a long way. Here are 3 easy marketing strategies that will help your business now.

7 Ways to Use Cause Marketing in Your Email Campaigns

March 6, 2020 | Greg Zakowicz

Retailers who use social causes as part of their brand ethos need to find ways to influence purchase decisions by integrating this messaging into their promotional channels, including email marketing. Here are 7 ways brands can incorporate cause marketing into your email marketing efforts.

2019 Holiday Season Takeaways and Ecommerce Marketing Action Items

January 27, 2020 | Greg Zakowicz

The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.

How to Use Video to Increase Engagement in Email Marketing

December 19, 2019 | Greg Zakowicz

For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.

How to Use Free Shipping to Boost the Power of Your Holiday Emails

November 14, 2019 | Greg Zakowicz

People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here’s how to incorporate free shipping into your email marketing strategy this holiday season.

How to Use Social Proof in Email Marketing

September 25, 2019 | Greg Zakowicz

Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. Here are ways to social proof your email marketing.

Consumers Want More Personalized Emails, But Retailers Aren’t Delivering

September 16, 2019 | Daniela Forte

Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers have yet to meet customer expectations.

Data Dive: How to Personalize Email & Navigation for Maximum Impact

August 27, 2019 | Greg Zakowicz

For email marketers, finding opportunities to collect background on your customer can deliver a more personalized email experience. While this information exists for every retailer — whether they sell apparel, footwear, jewelry, or insects — marketers often overlook customer background data widely available to them. Stop ignoring the information in front of you and start segmenting your email subscribers by focusing on some behavior-based alternatives.

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