Email Archives - Page 2 of 39 - Multichannel Merchant

11 Email Workflow to Improve Your B2B Marketing

December 13, 2017 | Gloria Kopp

It’s not just enough to have those contacts, you’ve got to be using them in your marketing plans. One of the best ways of ensuring your contacts stay engaged is through well implemented email workflows. Here are 11 workflows to think about in your B2B marketing strategy.

2017 Email Marketing Report Card: Did Your Program Make the Grade?

December 13, 2017 | Greg Zakowicz

As 2017 finds itself in your rearview mirror, ask yourself a question. What changes did I make to my email program in 2017 that had a significant impact? Here are several tips to get you ready for the year ahead.

New Year, New Emails, No More Excuses

November 27, 2017 | Greg Zakowicz

With email continuing to be one of the top-performing online marketing channels, it shouldn’t be a surprise that my inbox is overrun with bland, generic emails. Here are several strategies to improve your email marketing program.

Why Retailers Should Be Savvy with Holiday Promotions

October 16, 2017 | Daniela Forte

A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.

Is Your Email Marketing Ready for Holiday 2017?

September 11, 2017 | Daniela Forte

The holiday season is just around the corner and it’s imperative to be prepared for one of the busiest times of the year. Multichannel Merchant will join Listrak for an hourlong Twitter chat to help marketers get their email marketing strategy in place for holiday 2017.

Your Holiday Email Marketing Strategy for 2017

August 17, 2017 | Daniela Forte

Email marketing is an important channel throughout the year for retailers, but the importance is most critical during the holiday season. Here is how you can get your email marketing strategy in place in time.

Email Expectations vs. Reality: Are You Letting Your Customers Down?

July 18, 2017 | Greg Zakowicz

Balancing consumer expectations against the realities of online retail is complex, but you can develop a more robust personalization program, especially when it comes to email marketing. Here are a few steps you can take to meet customer expectations in your email marketing strategy.

The Basics of Back-End Integration for Your Ecommerce Site

July 12, 2017 | Paul Baier

Several years ago, before the explosion in ecommerce, many companies created a basic home page, put it on the web, and that was the end of their online activity. Here are several tips to think about when integrating the back-end of your ecommerce site.

3 Ways to Engage With the Customer After Checkout

June 13, 2017 | Robert Gilbreath

Repeat customers are critical to the success of an entrepreneur’s business, but the best way to authentically connect with customers is often shrouded in mystery. Here are three ways retailers can still engage with them after the checkout is complete.

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