Email Archives - Page 2 of 38 - Multichannel Merchant

Is Your Email Marketing Ready for Holiday 2017?

September 11, 2017 | Daniela Forte

The holiday season is just around the corner and it’s imperative to be prepared for one of the busiest times of the year. Multichannel Merchant will join Listrak for an hourlong Twitter chat to help marketers get their email marketing strategy in place for holiday 2017.

Your Holiday Email Marketing Strategy for 2017

August 17, 2017 | Daniela Forte

Email marketing is an important channel throughout the year for retailers, but the importance is most critical during the holiday season. Here is how you can get your email marketing strategy in place in time.

Email Expectations vs. Reality: Are You Letting Your Customers Down?

July 18, 2017 | Greg Zakowicz

Balancing consumer expectations against the realities of online retail is complex, but you can develop a more robust personalization program, especially when it comes to email marketing. Here are a few steps you can take to meet customer expectations in your email marketing strategy.

The Basics of Back-End Integration for Your Ecommerce Site

July 12, 2017 | Paul Baier

Several years ago, before the explosion in ecommerce, many companies created a basic home page, put it on the web, and that was the end of their online activity. Here are several tips to think about when integrating the back-end of your ecommerce site.

3 Ways to Engage With the Customer After Checkout

June 13, 2017 | Robert Gilbreath

Repeat customers are critical to the success of an entrepreneur’s business, but the best way to authentically connect with customers is often shrouded in mystery. Here are three ways retailers can still engage with them after the checkout is complete.

10 Must-Know Retargeting Metrics

May 11, 2017 | Daniela Forte

Building a successful marketing campaign is imperative for any business. Understanding your retargeting metrics is needed to make this possible. Here are 10 must-know retargeting metrics for your business.

Exploring the Etiquette of Your UGC Engagement

April 13, 2017 | Jim Davidson

It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.

Will Consumers Survive the Death of Retail?

March 16, 2017 | Jim Davidson

JCPenney recently announced it will be closing 140 U.S. stores. The news follows American Apparel declaring bankruptcy, WetSeal going out of business, The Limited shutting down… This growing list of closures has led to a slew of “The Death of Retail” headlines and social media posts. You have to actually wonder is it the death of retail? Is it a shift to big-box one-stops vs. boutique specialty stores? Is it just a phase? Are we all contributing to a rubbernecking traffic jam for nothing more than a fender-bender?

Crafting A More Robust Cart Recovery Strategy

February 24, 2017 | Greg Zakowicz

With 70% of online shopping carts being abandoned, it is important that merchants not treat each customer exactly the same with their shopping cart recovery strategy. Here are ways you can you get your customers to return and make the purchase.

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