Email Archives - Page 2 of 38 - Multichannel Merchant

Email Expectations vs. Reality: Are You Letting Your Customers Down?

July 18, 2017 | Greg Zakowicz

Balancing consumer expectations against the realities of online retail is complex, but you can develop a more robust personalization program, especially when it comes to email marketing. Here are a few steps you can take to meet customer expectations in your email marketing strategy.

The Basics of Back-End Integration for Your Ecommerce Site

July 12, 2017 | Paul Baier

Several years ago, before the explosion in ecommerce, many companies created a basic home page, put it on the web, and that was the end of their online activity. Here are several tips to think about when integrating the back-end of your ecommerce site.

3 Ways to Engage With the Customer After Checkout

June 13, 2017 | Robert Gilbreath

Repeat customers are critical to the success of an entrepreneur’s business, but the best way to authentically connect with customers is often shrouded in mystery. Here are three ways retailers can still engage with them after the checkout is complete.

10 Must-Know Retargeting Metrics

May 11, 2017 | Daniela Forte

Building a successful marketing campaign is imperative for any business. Understanding your retargeting metrics is needed to make this possible. Here are 10 must-know retargeting metrics for your business.

Exploring the Etiquette of Your UGC Engagement

April 13, 2017 | Jim Davidson

It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.

Will Consumers Survive the Death of Retail?

March 16, 2017 | Jim Davidson

JCPenney recently announced it will be closing 140 U.S. stores. The news follows American Apparel declaring bankruptcy, WetSeal going out of business, The Limited shutting down… This growing list of closures has led to a slew of “The Death of Retail” headlines and social media posts. You have to actually wonder is it the death of retail? Is it a shift to big-box one-stops vs. boutique specialty stores? Is it just a phase? Are we all contributing to a rubbernecking traffic jam for nothing more than a fender-bender?

Crafting A More Robust Cart Recovery Strategy

February 24, 2017 | Greg Zakowicz

With 70% of online shopping carts being abandoned, it is important that merchants not treat each customer exactly the same with their shopping cart recovery strategy. Here are ways you can you get your customers to return and make the purchase.

How Retailers Are Redefining the Shopping Experience

January 26, 2017 | Greg Zakowicz

Technology has changed the face of retail. It has affected how consumers shop and interact with brands. As ecommerce is growing, U.S. consumers say they still prefer to purchase from a physical store even if the same product is offered online. Technology has created the expectation of convenience and it also has provided the means to deliver it. Here are how these retailers are redefining the shopping experience.

6 Ways to Improve Email Open Rates

January 18, 2017 | Daniela Forte

Improving email open rates can be a diffilcut task, and has been for years now for email marketers. Here are way to tackle the challenge of open rates and making your email marketing an effective one.

3 Ways to Convert Email-Obsessed Customers

January 17, 2017 | Cynthia Price

To deliver email content that will lead to customer conversions, marketers need to collect information on what customers are doing when they’re not checking email. Here are three ways to convert email obsessed customers.

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