Greg Zakowicz

GZakowicz@brontosoftware.com

Greg Zakowicz is a Senior Commerce Marketing Analyst at Bronto Software, a cloud-based commerce marketing automation platform provider and Oracle company. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges. He stays on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers from top firms with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

4 Ways to Produce More Authentic Brand Images

| Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

Are Loyalty Programs Still Doing Their Job?

| Greg Zakowicz

It’s a pretty disloyal world out there, but can you really blame the consumer? Online shopping has never been easier, and stores have been stepping over each other to see who can offer the deepest discount. Find out whether loyalty programs are still working for retailers.