The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn’t mean a company can’t segment its emails. You just need to start in a manageable way and grow from there.
With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year. The ease of online ordering and free shipping are enough to keep consumers home more often, leaving brick-and-mortar retailers trying to find ways to attract online shoppers to their stores. Here are some ways to incorporate BOPIS into your day-to-day email marketing campaigns.
The eldest Gen Z, the generational cohort following millennials, will turn 22 this year. Like all generational cohorts, they have attributes unique from those before them, but Gen Z does have a first: They’re true digital-natives. They have never known a world without the internet, smartphones, social media and Amazon. Here are the keys to creating a Gen Z-friendly email marketing strategy.
When you sit down with your marketing director and they ask how you can increase email revenue by 5%-plus, increase your repeat customer rate and slow customer churn, what’s your answer going to be? Hint: It can’t be just, “send more email.” Here is why the post-purchase email is severely underutilized yet a powerful tactic.
We hear about how machine learning and artificial intelligence have reshaped email marketing but lurking inside these buzzwords is a hidden danger – not knowing whether these tools, among others, actually improve your email program. Here are two examples of how improving the fundamentals of your email program can generate more revenue.
Whatever the reason, the season, or the screen, let’s take a look at how online shoppers kicked off this holiday season. How did Gray November play out from a consumer spending standpoint? On which devices did consumers shop? What were some high volume email send times? Here are a few key highlights.
On a recent trip to New York, I took the lovely ten-minute stroll from my hotel to Amazon’s newly opened SoHo neighborhood retail store, Amazon 4-star. Let me take a moment to call out some of my own observations and what they could be signaling for the future for Amazon’s brick-and-mortar retail business.