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Card-Linked Offers Work But Need Improvement

| Arlo Laitin

Card-linked offers, such as “get 5% cash back at Retailer X,” have become ubiquitous in online banking. And although targeting has improved, they’ve looked fairly similar for a while. Consumers ask “Why don’t I get offers from merchants I spend the most with?” The answer has to do with the limitations of bank-transaction data. 

MCM CommerceChat podcast

Breaking Down New EU VAT Changes

| Mike O'Brien

As of July 1, the EU is updating how retailers calculate Value-Added Tax (VAT) when selling goods into member countries. This extends a 2015 change to include low-cost ecommerce goods under 22 Euros. Peter Boerhof of Vertex helps us better understand the implications for sellers in our latest MCM CommerceChat podcast.

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A History of Barcodes, and Looking Ahead

| Gabe Grifoni

A little over 50 years ago, retail leaders came together and transformed the global economy forever by developing the Global Trade Item Number (GTIN), a numerical code uniquely identifying every single product and the core of the barcode. Here’s a bit of the history of the barcode, and where the technology is going.

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PayPal Acquires Happy Returns

| Mike O'Brien

Looking to create more of an end-to-end ecommerce solution and move beyond the perception that it’s a payments platform only, PayPal has acquired Happy Returns, which consolidates returns for retailers via a national network of mall and store collection points. PayPal had led a 2019 funding round of $11M into Happy Returns.

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4 Ways Ecommerce Brands Can Drive Engagement, Sales

| Chemi Katz

With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment.

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5 Ways to Improve the Mobile Payment Experience

| William Dawsey

Mobile payment has never been more important, with an estimated 70% of all ecommerce sales to come from it by 2022. However, just implementing that option isn’t enough. It’s crucial to make the mobile payment experience as seamless as possible. Here are 5 of the most effective ways to improve the mobile payment experience.

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Fast Raises $102M in Series B Round

| Mike O'Brien

Fast, a startup that provides one-click checkout for ecommerce sellers a la Amazon and has expanded into identity and other areas, has raised $102 million in a series B round led by major payments provider Stripe and Addition, bringing the company’s total raise to $124 million. The COO and co-founder from Uber described the business.

Digital Revolving Credit: Increasing AOV, Reducing Cart Abandonment

| Tim Harris

As consumers of all ages becomes more comfortable with ecommerce, savvy merchants need to develop strategies that capitalize on its unique advantages. Understanding the nuances of various web-based payment solutions will translate into increased sales, reduced cart abandonment and a boost in customer loyalty.

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Payment Gateways 101: Examples, Benefits and Drawbacks

| Burkhard Berger

If you’re selling anything online, odds are that part of your sales funnel is dependent on a payment gateway of some sort to accept payments through a bank card or third-party service. Here’s a primer on who the major providers are, types of payment gateways, what they do and how they work and their pluses and minuses.