Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

curbside pickup Mall of America feature

Curbside Pickup Goes Mall-Wide This Holiday Season

| Mike O'Brien

While Happy Returns has solved for the efficient consolidation of ecommerce returns at its growing network of mall-based returns bars, a new joint solution from BlueDot and Adeptmind aims to take the same approach on the purchase end by consolidating curbside pickup at U.S. malls. BlueDot’s CMO explains how it works.

BigCommerce Feedonomics feature

BigCommerce Acquires Feedonomics

| Mike O'Brien

BigCommerce added a significant piece to its arsenal by acquiring the assets of feed management tool provider Feedonomics for $145M as it does battle with Shopify to be a platform of choice for everything from SMB, mid-market and enterprises. Observers said it brings BigCommerce closer but Shopify is still in a runaway lead.

Ecommerce Fraud Prevention Firm Riskified Goes Public

| Mike O'Brien

Ecommerce fraud prevention company Riskified has taken the major step into the public markets, launching an IPO today at $21 a share on the New York Stock Exchange as it looks to expand in Asia-Pacific, Latin America and western Europe and improve its technology for keeping bad actors out.

funding blocks illustration feature

Unybrands Raises $300M to Scale Amazon Brands Pursuit

| Mike O'Brien

Unybrands, a Miami-based aggregator of successful brands both on and off Amazon, has raised another $300 million to pursue its manifest destiny of acquiring 20 companies in 2021, building out its platform and doubling headcount to 50. Unybrands CEO Ulrich Kratz said the company is tracking ahead of its acquisition goal.

MCM CommerceChat podcast

Prepping for Peak Season at Burton

| Mike O'Brien

Israel Maynard, Senior Director of International Logistics and Fulfillment for outdoor gear and apparel retailer Burton, has been busy working with vendors overseas and partners here to get everything stocked and set for his peak season. We discuss all this in our latest MCM CommerceChat podcast.

UPS city delivery

UPS Ends Freeze on COVID-Related Tier Pricing, Impacting Shippers

| Mike O'Brien

UPS has ended a freeze on earned discount tiers based on large shipping volume drops caused by COVID-19 lockdowns, with some shippers seeing cost increases in the 10% to 30% range as they suddenly dropped two or three tiers, consultants and shippers report. The freeze ended as the lockdown effects are long over.

dtc illustration feature

3PL Ruby Has Launches DTC Consortium

| Mike O'Brien

Ruby Has, a top 3PL, has launched an industry consortium aimed at helping both direct-to-consumer merchants and those providing support services to share expertise, resources and best practices aimed at benefiting all. Among the 100-plus charter members are DTC jewelry brand Ana Luisa and ecommerce platform firm Linnworks.

Geodis FC with logo feature

Geodis Acquires Freight Brokerage Firm Velocity

| Mike O'Brien

3PL Geodis has acquired Plano, TX-based freight forwarding company Velocity Transport from Berkshire Hathaway subsidiary McLane Company, to add to its forwarding capabilities across a range of modalities, including refrigerated and temperature-controlled freight, flatbed and LTL, intermodal, van and specialty options.

MCM CommerceChat podcast

Ecommerce Operations Software: After the Go Live

| Mike O'Brien

After a major software implementation, how do you deal with issues that inevitably crop up? Katie Langrock, VP of Operations at Vermont Teddy Bear and a panelist on this topic at Ecommerce Operations Summit 2021 (Aug. 17-18, Gaylord Opreyland, Nashville), talks about her team’s ERP journey in this MCM CommerceChat podcast.