Mike O'Brien
Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.
Adtech provider Criteo has acquired Australian firm Brandcrush, expanding its media offerings to in-store ad inventory by providing a platform for automating various aspects of buying, selling, booking, placing, measuring and reporting on multimedia ad placements in physical locations. Terms of the deal were not disclosed.
The U.S. Supreme Court refused to hear a case involving FedEx which had the potential to set precedent by giving workers the right to join “collective action” lawsuits when they live outside the state where the issue arose. The worker classification issue has been heating up in recent years, including California’s controversial AB5 law.
Amware Fulfillment, a 3PL focused on direct-to-customer commerce, has been acquired by French logistics provider Staci Group in a marriage that provides customers of both firms with entrance into markets in Europe and the U.S., respectively. The companies will also cross-pollinate their respective technology strengths.
The U.S. Postal Service has awarded Ford a contract to deliver 9,250 electric delivery vehicles, while ordering an equal number of diesel-powered Dodge Ram vans to fill its immediate needs, plus 14,000 charging stations from three separate firms. Overall, the USPS will purchase at least 66,000 EVs between now and 2028, or 62% of the total fleet.
Amazon is aggressively expanding same-day delivery capabilities after a major pullback in planned fulfillment facilities which overshot demand when the pandemic boom receded. Feeling the competitive heat, Amazon is redirecting its investments toward smaller hubs closer to customers, making fast delivery a higher priority in 2023.
