Amazon announced it plans to cancel its Early Reviewer program as of April 25, and won’t be taking any new applications as of April 10, as it has found other programs more effective in generating customer reviews, upsetting sellers who had found success with it. Experts however saw Amazon Vine as a superior review generator.
Last week Amazon spent $131 billion for a 19.5% share in ATSG, which operates aircraft it leases. And many believe Amazon Logistics is looking to restart delivering non-Amazon volume from its shippers. So what is up with all this activity and investment? We talk with Kiri Masters of Bobsled Marketing about the pieces that are in place.
A new report from the Retail Industry Leaders Association (RILA) and McKinsey & Co. highlights how sticky the digital shift has become over the past year, and how important personalization, supply chain optimization, omnichannel and sustainability have become to ensure survival in the new landscape.
A California regulatory agency has fined Amazon and one of its delivery contractors $6.4 million for alleged wage theft violations between April 2018 and January 2020, saying drivers were not paid properly on long shifts and often had to miss meals. The investigation cited Amazon and Green Messengers of Santa Ana, CA.
While there may not be as many women buying drills and crosscut saws at Home Depot these days, it appears that men and women have a lot more in common these days in terms of shopping preferences. Rodney Mason, CMO of daVinci Payments, breaks down the implications for marketers in the latest MCM CommerceChat podcast.
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