Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.
A recent survey did show an increase in the adoption of mobile apps, SMS, push notifications, and chatbots as engagement channels – and these are still important as part of your multichannel strategy. Yet, email still reigns supreme. Why? Here are the top six reasons brands must place email marketing at the top of their priority list.