An email marketing strategy is only as good as your database, but you can run into two main types of problems. Your email list may have a lot of irrelevant contact records, most of which are not in the right target audience and thus aren’t interested in your offer. Or you may suffer from poor email list hygiene, with lots of inaccurate, incomplete, invalid, out of date, inconsistent or otherwise unusable information. Here’s how to assess your list.
Zara Ziad is a product marketing analyst at Data Ladder with a background in IT. She is passionate about designing a creative content strategy that highlights real-world data hygiene issues faced by many organizations today. She produces content to communicate solutions, tips and practices that can help businesses to implement and achieve inherent data quality in their business intelligence processes. She strives to create content that is targeted towards a wide array of audiences, ranging from technical personnel to end user, as well as marketing it across various digital platforms.