Unboxing has become kind of a big deal in retail and ecommerce. It not only elevates the customer experience with a “wow factor” but also serves as a promotional tool for brands as unboxing videos are shared so often on social media, and often go viral. This infographic from 2Flo lays out many of the key elements and benefits.
The harsh truth is that this holiday season will be a true test for retailers and brands – can they meet demand while exceeding high customer expectations? Those that can’t quickly adapt will lose out to fierce competition. Technology can help them scale up and optimize their fulfillment and delivery to win the 2020 holidays.
A massive shift to ecommerce has already created peak-like conditions for shippers and carriers in 2020. Now comes the actual holiday season, a huge unknown but still expected to generate staggering volumes. This report taps ecommerce logistics experts who discuss the extraordinary challenges facing shippers this Q4.
Catching up with category leader Home Depot, Lowe’s is rolling out lockers for ecommerce order pickup in the front of stores in the New York tri-state area, Philadelphia and Charlotte, NC, with plans to expand to all 1,729 U.S. stores by March 2021. Lockers will be added in Florida, Washington and Texas in the coming weeks.
Like UPS before it, FedEx reported a blowout first quarter fueled by pandemic-era ecommerce demand, with revenue and profits exceeding estimates and average daily volume in its ground parcel network increasing by 31%. Executives said they are ready for a massive peak holiday season with personnel, facilities and technology.
FedEx announced its 2021 rate schedule, once again with a 4.9% increase for its ground, express and home delivery services, lower than some observers had expected, and the addition of a late fee for unpaid invoices, which UPS has had in place for years. FedEx is also adding surcharges for high cost and out-of-the-way areas.
While total e-grocery sales in the U.S. declined 20% in August vs. June to $5.2 billion, other factors indicate strength in the sector, such as growth in average order value and repeat usage intent, according to a survey by Mercatus and Brick Meets Click. AOV reached a high of $95, the survey found, 32% higher than a year ago.
Walmart on Sept. 9 launched a second pilot drone delivery program, this time in Fayetteville, NC, using a control system from Israeli firm Flytrex, zipping grocery and household items to nearby customers. This is in addition to a program drone program Walmart launched in April in Grand Forks, ND, again with Flytrex.
The monumental shift to ecommerce is causing businesses to re-evaluate their fulfillment experience to make sure they get it right. At the heart of that process is understanding how to improve the status quo by putting the customer relationship front and center. The stakes are high, but those who get it right will see substantial growth.