Inflation may continue to impact overall ecommerce volume, but mobile shopping is here to stay, and mobile product discovery will be at the forefront. Yet nearly one-third of American adults will opt out of a mobile purchase due to an unsatisfactory shopping experience. Here are three ways to wow your customers at every step of the journey, and drive more ROI from the mobile experience.
Courtney Austermehle is CMO at Constructor, an AI-powered product search and discovery platform for ecommerce companies. She has a decade of experience in marketing leadership roles, helping technology companies increase brand awareness and drive double-digit growth.