Multichannel Merchant
  • Ecommerce
  • Marketing
  • Operations & Fulfillment
  • Events
Subscribe / Advertise
HOME
  • Ecommerce
    • Marketplaces
    • Mobile
    • Payment
    • Security
    • Shopping Cart
    • Usability
  • Marketing
    • Advertising
    • Catalog
    • Content Marketing
    • Email
    • Search
    • Social
    • Video
  • Operations & Fulfillment
    • Contact Center
    • Customer Experience
    • Delivery
    • Distribution Center
    • Fulfillment
    • Order Management
    • Returns
    • Shipping
    • Workforce
  • Resource Center
    • Media Kit
    • Podcasts
    • Webinars
    • Research
    • Submit A Release
    • Videos
    • Jobs

Follow Us

Facebook
LinkedIn
Twitter
YouTube
  • Subscribe
  • Advertise with Us
  • Subscribe
  • Advertise with Us

Optimize Omnichannel Engagement with Actionable Consumer Insights

Mike O'Brien
February 19, 2014

Is your company one of the many that are scrambling to create an omnichannel strategy? Are you constantly faced with the dilemma of how you will support that strategy with actionable tactics?  Don’t worry, you are not alone.  In fact, 70% of the companies that we surveyed said they considered a robust omnichannel strategy critical to their organization.

But here’s the disconnect: only 19% say that they can consistently employ consumer data across multiple channels.

Multichannel Merchant recently conducted a deep-dive research study, sponsored by Neustar, that gets to the heart of what companies are thinking about how they use, or want to use, data-driven consumer insights to create omnichannel engagement with customers and prospects.

Our findings include:

  • Corporate spending on customer data and predictive analytics technologies is growing. Senior management views consumer data analytics technology, usage and services to be essential.
  • Many companies are running into challenges when they apply their data and analytics to omnichannel engagement; 54% lack staff with deep analytical expertise.
  • 35% of companies struggle with analyzing and implementing multichannel data.
  • Most customer touch points are not connected to consumer data – only 28% of websites, and 17% of social media, have access.
  • 43% report that systems integration issues are their biggest challenge.  There are too many data silos and not enough sharing.
  • 43% of retailers plan to implement personalization technology, 11% already personalize content for both authenticated and anonymous visitors.
  • 48% of retailers say that they can’t measure accurately across channels, but see the benefit of it.

The research will show how your company stacks up, and you’ll learn how to improve your omnichannel engagement through use of actionable consumer insights.

The bottom line is that if you haven’t set your strategy yet, you better get busy, because an omnichannel personalized experience will soon be a major expectation from your customer.

Click here for the full research report.
To view some highlights in an infographic click here.
To view a summary of the key findings of the research in a whitepaper click here.

RELATED TAGS: Analytics

Webinars

Delivering Personalized Experiences to Better Connect with the Customer

How to Foster Engagement Without Cutting Prices

Strengthening Ecommerce Fraud Operations During Economic Uncertainty

How Flexible Labor is Reshaping Ecommerce Fulfillment Operations

Automation-as-a-Service: Flexing to Meet Ecommerce Fulfillment Demands

Latest Research

Foreign Trade Zones: A Hidden Gem for Retailers

Automation and Robotics: Moving Past Limitations to Gains

Shipping Capacity Management: The Outlook for 2022 Peak Season

Cross-Border Ecommerce: Facing Logistical Challenges, Seizing Opportunities

How WineDirect Uses Waveless Tech to Drive Scale, Order Accuracy

Blogs

Retail Media and the Optimization Opportunity

Delivery Location Tracking Is Lacking

Improving Supply Chain Visibility for SMBs

Leveraging UGC to Increase Organic Traffic

Ecommerce Entertainment Equals Engagement

About us

  • About us
  • Press Releases
  • Privacy Policy
  • Diversity Inclusion & Equity

Advertise

  • Media Kit

Events

  • Media & Marketing Events

Related Sites

  • Chief Marketer
  • Event Marketer
  • LeadsCon
  • LeadsCouncil
  • PR News

Directories / Jobs

  • MCM Source Directory
  • Top 3PLs
  • Jobs

Sign up for MCM

Get the Ecommerce, Marketing & Operations info you need when you need it.
  • About us
  • Advertise
  • Jobs

Follow Us

© 2023 Access Intelligence, LLC - All Rights Reserved.