What kind of metrics should you analyze, and what depth of analysis is required for an operational assessment in your B2B company? This case study outlines how to establish benchmarks on fulfillment center productivity, and the steps used to collect and analyze data to improve performance and understand future fulfillment network needs.
Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. Millennials, whose collective wealth could reach as much as $24 trillion by 2020, are helping to revitalize catalogs in an era of ecommerce and social media advertising.