How do marketers stand out, when so many dollars are chasing the same consumers? There’s still too much uncertainty about what channels work for which messages. To get the most out of each channel, experiment. Constantly test different messages, landing pages and designs to learn what works to inform your tactics.
Nikita Bykadarov is VP of Demand Generation and Marketing Technology for Improvado. Having worked in digital marketing for more than 15 years, he has helped grow some of the best-known companies in the world, including McDonald’s, PepsiCo, Renault and Nissan.