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DMA Calls for New Measures to Enhance Data Security

| MCM Staff

In response to the recent spate of data security breaches on retailers and others, the DMA issued a call to action to all data-driven marketers to recommit to DMA’s long-standing commitment to ensure the security of consumer data.

Customer Intelligence is the Key to Success

| Angel Morales

For the last few decades retailers have understood the need to know their customers. Some are doing more email segmentation, others are doing display ad targeting and yet others are doing on-site messaging. Here’s why this is the year of automated customer intelligence which has the potential to change our industry.

It’s Not About Big Data – It’s About Smart Data

| Janice Smithers

Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year.

5 Digital Marketing Resolutions for 2014

| Graham Cooke

With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.

Cozy Up To Customers with Mobile Analytics

| Len Shneyeder

As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.

2014 Ecommerce Predictions: What’s In and What’s Out

| Dan Darnell

Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.