The high cost of a bad loyalty program is showing up on bottom lines, demonstrating a direct connection between retention and profitability that leaders can’t ignore. Consumers demand a deeper experience to earn their loyalty, going beyond transactional value. They want to engage in a close, personal way with brands they love, building relationships that evolve with their needs.
With nearly 25 years of experience, Julie has an extensive background in helping top consumer brands and retailers create engaging customer and employee experiences. Her expertise in co-creating consumer and enterprise growth strategies has helped top retailers and quick-service restaurants adapt to meet the needs of a changing consumer and marketplace. Julie has spoken at public and private events and leads large-scale workshops at Fortune 100 and 500 companies and leading nonprofits.