Julie Smith

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With nearly 25 years of experience, Julie has an extensive background in helping top consumer brands and retailers create engaging customer and employee experiences. Her expertise in co-creating consumer and enterprise growth strategies has helped top retailers and quick-service restaurants adapt to meet the needs of a changing consumer and marketplace. Julie has spoken at public and private events and leads large-scale workshops at Fortune 100 and 500 companies and leading nonprofits.

brand loyalty supermarket aisle feature

Beyond a Transactional Loyalty Program

| Julie Smith

The high cost of a bad loyalty program is showing up on bottom lines, demonstrating a direct connection between retention and profitability that leaders can’t ignore. Consumers demand a deeper experience to earn their loyalty, going beyond transactional value. They want to engage in a close, personal way with brands they love, building relationships that evolve with their needs.