Karla Crawford Kerr
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Karla Crawford Kerr, VP of Marketing for Hawthorne Advertising, works tirelessly with prospective and existing clients to optimize brand response television success. She is a leader in the company’s marketing and business development arenas, specializing in public relations, event/trade show planning and account management. Her portfolio of clients has included Applica, Black & Decker, Braun, Clorox, Honeywell, Kreg Tool, Nikon, Oreck, Procter & Gamble, U.S. Navy and more.
The CPG industry is evolving faster than ever. Nearly everything about the category has changed, including the way brands develop and bring products to market. Also, inflation puts pressure on marketing budgets, loyalty is weakening and younger consumers have higher expectations and tend to be skeptical of advertising efforts.