Wayfair Launches New Membership Program

| Daniela Forte

Wayfair, looking very Amazon-ish, has launched a new paid membership program called MyWay that for $29.99 a year gives customers access to benefits like exclusive sales, discounts on installation and assembly services, free shipping and next-day delivery with no minimum order threshold.

Your MarTech Stack is Missing the Mark: How Retailers Can Overcome

| Eric Holtzclaw

The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000’s when three adventurous CMO’s invested in fundamental tools made for superior management of their campaigns and audiences. Here is how the retail marketing industry has come a long way with technology.

Millennials Wish You Would Send These 5 Promotions Over the Holidays

| Michael Osborne

As reported by the National Retail Federation, more than 174 million Americans headed in-store and online to shop during Cyber Week 2017. In that five-day period, millennials spent on average $419 per shopper, more than any other generation. Here is what millennials wish you promoted to them during the holiday season.

Nordstrom Launches Revamped Loyalty Program

| Daniela Forte

Nordstrom is launching a revamp of its customer loyalty program, incorporating a traditional point system and benefits from its previous program while offering enhanced personalization. Here are some of the new features the loyalty program is expected to offer its members.

Retail Innovation Alive and Well at Shop.org 2018

| Mike O'Brien

Given rapid changes in ecommerce and growing expectations of always-on consumers, it’s no surprise that the sector is a hotbed of retail innovation, technology and investment. And a lot of it was on display at this year’s Shop.org conference in Las Vegas. Here’s a sampling of the new tech that was on display in the Innovation Lab.