The same techniques you use to develop your brand and your audience make you an attractive partner for retailers. They want to see mature brand identities. Standing out from a crowded field of competitors takes a clear commitment to a core mission and values, and consistent messaging with a defined target audience. Retailers and customers look for brands that are sincere, consistent and original.
Lynn Herman is an SMM at Image Relay, whose customers use its technology to store, access, and share product information and digital assets. Previously, she held marketing and channel leadership roles at HubSpot and InsightSquared (acquired by Mediafly). Lynn is also a Fenway Ambassador to her beloved Boston Red Sox, where she assists with pregame ceremonies and serves as a ball attendant.