Shoppers use social media for inspiration, and Google for research and product comparisons; sometimes, it’s a product description page. In every case, UGC helps increase brand and product visibility wherever shoppers are searching. It boosts SEO in a multitude of ways. Here are some tips to help you leverage it effectively.
Zarina Lam Stanford
As CMO of Bazaarvoice, Zarina Lam Stanford leads with a customer-centric, insights-driven and outcome-based approach to all aspects she touches, from research, brand, communications and product marketing to sales, demand generation, partner/alliance and field marketing. A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and being purpose driven. Before joining Bazaarvoice, Zarina was CMO at tech giants including IBM, SAP, and Rackspace Technology as well as private equity portfolio firm, Syniti. Zarina has hands-on experience in Global, North America, Latin America, Europe, Asia Pacific and Japan and emerging markets.