Content Marketing Archives - Page 2 of 6

Dirty Lemon, Glossier, Taco Bell Top Customer Engagement Index

January 29, 2020 | Douglas P. Clement

Wellness beverage maker Dirty Lemon, beauty brand Glossier and Taco Bell top the Zyper Community Index 2020, which ranks the most culturally relevant consumer brands as measured by how effectively they build online customer engagement and communities. See what tactics and tools landed them in the top spots in the index.

Bump Boxes Leverages AI for Its Marketing Campaigns

September 17, 2019 | Daniela Forte

Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.

How Tuckernuck Increases Conversion with UGC

July 8, 2019 | Daniela Forte

Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.

Harry & David Seeks to Deepen Emotional Connection with Customers

February 21, 2019 | Daniela Forte

In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.

Use Email to Build an Emotional Connection in 2019

January 15, 2019 | MCM Staff

FREE ON DEMAND WEBINAR – Join Oracle Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz and Smile.io’s Co-Founder Steve Deckert to discover how to build the connection and continue the conversation after you acquire a new email subscriber or persuade a customer to make a purchase.

Generate Engagements With Lucrative Content Strategy

October 1, 2018 | Helen Cartwright

You will want to generate engagements with your content strategy. This is why you will want to know some lucrative content strategies. Making your information stand out from the rest is extremely important.

4 Ways to Produce More Authentic Brand Images

August 1, 2018 | Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

Why Marketers Need to Pay More Attention to Imagery

November 15, 2017 | Chris Zacharias

The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonize over which photo to use to highlight their products. Here is what you’ll need to know to offer a more visual experience for your customers.

User-Generated Content + Email: A Perfect Commerce Combination

November 9, 2017 | Jim Davidson

Marketing messages light up our wrists, buzz and beep in our pockets and talk back to us in our homes. Although this may sound intrusive, it has become part of everyday life. Here are several ways retailers can integrate user-generated content into the purchase journey.

How to Enhance the Customer Experience with AI and Predictive Content

November 6, 2017 | Daniela Forte

Artificial Intelligence and predictive content are changing the way people are shopping today. This report by Multichannel Merchant looks at how some of today’s major retailers are using AI and predictive content, and how they are helping them improve the customer’s shopping experience.

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