Content Marketing – Page 2 – Multichannel Merchant

Use Email to Build an Emotional Connection in 2019

January 15, 2019 | MCM Staff

FREE ON DEMAND WEBINAR – Join Oracle Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz and Smile.io’s Co-Founder Steve Deckert to discover how to build the connection and continue the conversation after you acquire a new email subscriber or persuade a customer to make a purchase.

Generate Engagements With Lucrative Content Strategy

October 1, 2018 | Helen Cartwright

You will want to generate engagements with your content strategy. This is why you will want to know some lucrative content strategies. Making your information stand out from the rest is extremely important.

4 Ways to Produce More Authentic Brand Images

August 1, 2018 | Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

Why Marketers Need to Pay More Attention to Imagery

November 15, 2017 | Chris Zacharias

The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonize over which photo to use to highlight their products. Here is what you’ll need to know to offer a more visual experience for your customers.

User-Generated Content + Email: A Perfect Commerce Combination

November 9, 2017 | Jim Davidson

Marketing messages light up our wrists, buzz and beep in our pockets and talk back to us in our homes. Although this may sound intrusive, it has become part of everyday life. Here are several ways retailers can integrate user-generated content into the purchase journey.

How to Enhance the Customer Experience with AI and Predictive Content

November 6, 2017 | Daniela Forte

Artificial Intelligence and predictive content are changing the way people are shopping today. This report by Multichannel Merchant looks at how some of today’s major retailers are using AI and predictive content, and how they are helping them improve the customer’s shopping experience.

6 Ways to Meet a Grocery Shopper’s Expectations

October 27, 2017 | Rebecca Grimes

Though the majority of grocery purchases today happen within the four walls of a brick-and-mortar store, online grocery shopping is a trend that’s expected to grow. Here are six recommendations to meet a grocer shopper’s expectations.

Don’t Be Donner: UGC to Guide the Sleigh to Seasonal Success

October 23, 2017 | Jim Davidson

For brands and merchants, the fun and festivities of the holidays are always joined with a merry madness to meet and beat challenging sales goals and deliver holiday success. Here are several ways to get on top of your UGC strategies for the holidays.

Unwrapping the Holiday Social Shopper

October 4, 2017 | Daniela Forte

Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.

5 Trends in Great Display Content for Your In-Store Content

September 8, 2017 | Matt Nurre

Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.

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