Content Marketing Archives - Page 2 of 5

Why Marketers Need to Pay More Attention to Imagery

November 15, 2017 | Chris Zacharias

The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonize over which photo to use to highlight their products. Here is what you’ll need to know to offer a more visual experience for your customers.

User-Generated Content + Email: A Perfect Commerce Combination

November 9, 2017 | Jim Davidson

Marketing messages light up our wrists, buzz and beep in our pockets and talk back to us in our homes. Although this may sound intrusive, it has become part of everyday life. Here are several ways retailers can integrate user-generated content into the purchase journey.

How to Enhance the Customer Experience with AI and Predictive Content

November 6, 2017 | Daniela Forte

Artificial Intelligence and predictive content are changing the way people are shopping today. This report by Multichannel Merchant looks at how some of today’s major retailers are using AI and predictive content, and how they are helping them improve the customer’s shopping experience.

6 Ways to Meet a Grocery Shopper’s Expectations

October 27, 2017 | Rebecca Grimes

Though the majority of grocery purchases today happen within the four walls of a brick-and-mortar store, online grocery shopping is a trend that’s expected to grow. Here are six recommendations to meet a grocer shopper’s expectations.

Don’t Be Donner: UGC to Guide the Sleigh to Seasonal Success

October 23, 2017 | Jim Davidson

For brands and merchants, the fun and festivities of the holidays are always joined with a merry madness to meet and beat challenging sales goals and deliver holiday success. Here are several ways to get on top of your UGC strategies for the holidays.

Unwrapping the Holiday Social Shopper

October 4, 2017 | Daniela Forte

Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.

5 Trends in Great Display Content for Your In-Store Content

September 8, 2017 | Matt Nurre

Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.

6 Ways Brands and Retailers Can Leverage Reviews

August 31, 2017 | Daniela Forte

A new study by PowerReviews found that 95% of consumers consult customer reviews while 86% consider them to be essential when making a purchase. Here are six ways retailers can leverage their reviews to aid in the path to purchase.

User-Generated Content Takes Visual Commerce Mainstream

August 28, 2017 | Oliver Tan

The internet today looks nothing like what it did at inception 30 years ago; now, it’s a visually-fueled, mobile community of billions of people interacting with one another, sharing information about themselves and their opinions, and distributing content near and far. Here is how you can benefit from user-generated content on your site.

Extinction Risk: How Homogeneous Design Can Sink Your Business

August 23, 2017 | Maribeth Ross

It’s not a secret that getting in front of the right customers with the right experience is a top priority for today’s marketers. Here are three key components in order to be successful.

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