A recent poll of 60 top global brand managers said their 3 biggest social media fears were a lack of resources vs. the size of the challenge; containing and engaging with consumer content; and having too many channels to manage. But there is some good news and a way forward, if you put the right structure and support in place.
With over 20 years of experience in digital marketing, Ashley Cooksley runs the North American arm of The Social Element. Formerly in charge of global sales and marketing teams, she has been at the agency since 2008. A former ecommerce manager, Ashley created online customer care approaches for large U.S. retailers and publishers and helped develop the online community strategy for the Kids and Teens areas of AOL.