Douglas P. Clement

dpaulclement@gmail.com

Douglas P. Clement is principal of Boardwalk Media + Communications, a Connecticut-based provider of digital content, branding, social media management, strategic communications and more. Previously Senior Editor and Digital Editor of Connecticut Magazine, and Executive Editor of The Litchfield County Times publishing group, he was named national Editor of the Year by a leading journalism industry group in 2005, won the nation’s top award for lifestyle journalism from the University of Missouri Schools of Journalism seven times, and has covered arts, culture, design and theater regionally for The New York Times.

TikTok Testing Addition of Social Commerce URLs

| Douglas P. Clement

Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.

Identity Marketing Firm SheerID Raises $64 Million

| Douglas P. Clement

SheerID, whose software quickly verifies a person’s status as a member of a particular consumer “tribe,” has raised $64 million in an equity round. It defines identity marketing as a form of personalization focused on winning over consumer tribes that align with the brand’s promise. Clients include Target, Amazon, Lowe’s and Urban Outfitters.

Payoneer Found U.S. Ecommerce Sales Grew Faster Than China in Q3

| Douglas P. Clement

Ecommerce in the United States is growing faster than in China, which remains ahead in terms of overall sales volume, based on client data from payment services firm Payoneer, and the UK is growing faster than both. With the exception of Japan (3%), companies in the top 10 for ecommerce sales all saw strong Q3 double-digit growth.

Alibaba Sets Another Singles Day Record With $38.4B in GMV

| Douglas P. Clement

Alibaba set another Singles Day record this year on 11/11/19, recording $38.4 billion in gross merchandise value (GMV) during the 24-hour promotion created as a reverse spin on Valentine’s Day 10 years ago, up 25% from last year. By comparison, Adobe is forecasting $29 billion in total ecommerce sales for Cyber Weekend 2019.

Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3

| Douglas P. Clement

Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.