Ecommerce spending in the U.S. for November and December posted a new record at $142.5 billion, up 13.1%, according to data from Adobe, while Salesforce pegged worldwide ecommerce spend at $723 billion, an 8% increase. Smartphones accounted for 84% of the 2019 holiday ecommerce growth in the U.S., Adobe said.
Consumer loyalty is up for grabs in 2020, according to a Criteo study, with 73% of shoppers open to taking a chance on brands they haven’t tried but have heard positive things about. The study quantified the evolution of consumers into detectives who compare products, rely on reviews and increasingly shop across channels.
Direct-to-customer ecommerce startup Resident, whose home furnishing brands include Nectar, DreamCloud, Level, Awara, Wovenly, Bundle and 1771 Living, has raised $12.5 million from Tel Aviv-based Liquidity Capital. Resident will use the capital to drive growth and move into additional home products.
A day after Christmas, UPS affirmed and updated its expectation that it would process just shy of 2 million returns on Jan. 2, 2020, representing a seventh consecutive record-breaking National Returns Day. But is Dec. 26 really the day retailers and ecommerce companies need to pay attention to? You be the judge.
A seeming disconnect between fewer last-order promise dates and faster holiday delivery times is explained by the rising popularity of buy online, pickup in store, according to an annual survey from Kurt Salmon. This season, 53% of retailers didn’t offer a last order promise date to avoid disappointing customers.
Ecommerce holiday sales rose 18.8% over 2018, driving 3.4% overall growth in seasonal retail, delivering a very merry season for merchants, according to the Mastercard SpendingPulse holiday report. Ecommerce growth was up slightly from an 18.4% gain in 2018, accounting for 14.6% of total retail, according to Mastercard.